How to Automate Magaya

A forwarder sells space on somebody else's ship

Magaya is logistics software for the companies in the middle: freight forwarders, NVOCCs, customs brokers, couriers and the third-party warehouses that handle cargo for all of them. Magaya Supply Chain, the core of it, holds shipping, warehousing, tracking, accounting and compliance against the same records rather than four systems that disagree.

The unit of work is the file. A file opens when a customer accepts a quote and closes when the last invoice is paid, and in between it gathers a booking, a house bill, a warehouse receipt, customs paperwork, an arrival notice and charges from people the forwarder does not employ.

That is why the software carries more weight here than in most industries. A forwarder owns no ships, no aircraft and often no trucks. What it owns is the file, the relationships and the margin between what the carrier charges and what the customer pays.

Every file waits on a document somebody else has to send

Ask a forwarder where the week went and it is rarely the shipments themselves.

It is the shipper who has not sent the commercial invoice, so the customs filing cannot be built. It is the overseas agent who confirmed a booking on Monday and has not replied since. It is the carrier's own site, opened to find out whether the vessel still sails Thursday, whether the cut-off moved, and whether the box was rolled without anybody being told.

Then the arrival end. Somebody watches the terminal for discharge and the start of free time, because demurrage runs whether or not anyone is looking. Somebody types an arrival notice for each consignee. Somebody works out, three weeks late, that a file lost money because a trucker's charge never reached the invoice.

Each of those is a login and a person and twenty minutes, repeated across every file open this week.

Magaya

Rollovers caught while there is time Every booking rechecked on the carrier's own site, so a moved cut-off or a rolled container arrives as an alert rather than as a customer's complaint.

Demurrage seen days ahead Container arrivals read off the terminal with free time counted forward, so boxes about to start charging are known before the charging starts.

Margin checked file by file Charges set against what was quoted, line by line, so a file quietly losing money says so while the invoice can still be corrected.

Magaya prices the quote, the carrier still owns the schedule

The platform does a lot of this properly, and it is worth switching on before adding anything around it.

Magaya Rate Management is a control tower for rates: searching and comparing them, holding allocation commitments, filing tariffs and turning an RFQ into a quote without rebuilding it by hand. Magaya Supply Chain pulls that quote forward into a booking, a warehouse receipt, a shipment and an invoice, so the numbers are typed once. The Magaya Digital Freight Portal gives customers their own login for quotations, bookings, tracking, warehouse visibility, reporting and payments, which removes much of the where-is-my-cargo email. Magaya Customs Compliance files the customs side from the same records.

All of it runs on what the forwarder has already been told. That is the ceiling, and it is a fair one.

Nobody told you the vessel was rolled; the carrier published it on its own booking site. The agent's update is in an email that has not arrived. The terminal knows the container discharged this morning and shows anyone who logs in. The trucker's extra charge is on a portal you have a password for. Each of those facts exists, on a screen, and none will walk into the file on its own.

A file that fills itself in before the vessel sails

A file can be a record of what actually happened rather than of what people remembered to type, because the carrier's site and the terminal's both publish it.

Every booking checked on the carrier's own site the morning after it is made, so a rollover or a moved cut-off shows up as a rebooking decision rather than as an angry email. Container arrivals read off the terminal, with free time counted forward, so a demurrage risk is visible days ahead. Arrival notices drafted from what the terminal shows rather than what the booking said three weeks ago.

The commercial side gets the same treatment. Each open quote followed up on a schedule instead of when somebody remembers. Every file short a document turned into a single chase per shipper. Charges compared with what was quoted, so a file quietly losing money says so while the invoice can still change. The agent network's open items pulled into one digest rather than sixty threads.

The boundary sits where commitments move. Reading a carrier site and updating a date can run overnight. Confirming a booking, filing customs paperwork or sending an arrival notice is read by a person first.

The overnight shift can be a browser

The answer sits on the carrier's booking site and comes off it only when somebody opens the page. That does not have to be a person with a full day of files ahead of them.

WebRun is an AI agent that works a real Chrome browser, signed in as you. It opens the carrier site, the terminal page or the trucker's portal, reads what is on the screen, and writes it into Magaya or the sheet your operations meeting works from.

It runs on your schedule in your own private environment, and you can watch a run and stop it. Anything that confirms a booking, files with customs or goes to a customer is drafted and waits.

The workflows below are already built, and each one names the sites it opens.