PR agencies

PR agencies automation templates

12 ready-made workflows for PR agencies. Each one handles a real job your team does every week, right inside the tools you already use. The apps that come up most here: Google Sheets, Slack and Gmail.

PR agencies
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Automated PR Weekly Client Status Digest
Each Friday, WebRun pulls the week's activity from your coverage log and campaign tracker, drafts a clear weekly status email per client in Gmail, and leaves every message unsent for the account lead to review before it goes to the client.
Google SheetsProwlyGmail
Automated PR Reporter Query Routing
When a reporter query lands, WebRun reads the topic, matches it to the right client account and subject-matter expert, logs the opportunity in Google Sheets, and pings the correct team member in Slack so nobody misses a journalist on deadline.
GmailMuck RackGoogle Sheets+1
Automated Press Release Distribution Prep
Before a press release goes out, WebRun checks the draft in Prowly for completeness, confirms the media list is assembled, and drafts the covering pitch email in Gmail, leaving it unsent for the account lead to review and approve.
ProwlyMuck RackGmail
Automated PR Agency Invoice Chaser
Every Monday, WebRun finds overdue client invoices in QuickBooks, drafts a polite payment reminder for each overdue account in Gmail, and posts an outstanding balance summary to Slack so the account director knows who still needs to pay.
QuickBooksGmailSlack
Automated PR New Business Lead Follow-Up
Every morning, WebRun checks your new-business pipeline in Google Sheets for prospects who have gone quiet, drafts a personalised follow-up for each in Gmail, and posts a Slack list of leads needing a nudge so no opportunity goes cold.
Google SheetsGmailSlack
Automated PR Media Pitch Follow-Up
WebRun checks your Muck Rack pitch log each morning, finds journalists who have not replied within your follow-up window, drafts a short, personalised nudge for each in Gmail, and leaves every message unsent for you to review before sending.
Muck RackGmailSlack
Automated PR Journalist Media List Refresh
Every week, WebRun cross-checks your journalist contact lists in Muck Rack against recent beat changes and outlet moves, flags stale or inaccurate contacts in a Google Sheet, and posts a Slack summary so your team always pitches the right person.
Muck RackGoogle SheetsSlack
Automated PR Embargo and Deadline Tracker
Every morning, WebRun checks your embargo and announcement schedule in Google Sheets, surfaces anything going live in the next 48 hours, and posts a prioritised alert to Slack so your team is fully prepped before every deadline.
Google SheetsProwlySlack
Automated PR Media Coverage Monitoring Digest
Every morning, WebRun pulls fresh media mentions for all your clients from Cision, de-duplicates them, and posts a clean organised digest to Slack so your team starts the day knowing what coverage landed overnight.
CisionGoogle SheetsSlack
Automated PR Client Coverage Report
WebRun pulls the month's media mentions from Cision and your coverage log, tallies reach, sentiment, and top outlets, and drafts a client-ready coverage report in Google Docs for your team to review before sending.
CisionGoogle SheetsGmail
Automated PR Brand Sentiment Spike Alert
Every few hours, WebRun checks Cision for unusual spikes in client brand mentions, measures sentiment shift, and posts an immediate Slack alert to the account team when negative coverage or mention volume crosses your threshold.
CisionGoogle SheetsSlack
Automated PR Award and Speaking Deadline Tracker
Every Monday, WebRun scans your award and speaking opportunity tracker in Google Sheets for deadlines in the next two weeks, checks draft entry status for each in Prowly, and posts a prioritised Slack alert so your team submits every opportunity on time.
Google SheetsProwlySlack

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