Win back donors who have not given in a while
Every week, WebRun opens Shelterluv, identifies donors who last gave six or more months ago, drafts a warm re-engagement email for each lapsed donor in Gmail, and alerts the fundraising team in Slack so they can review and send before any donor feels forgotten.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically re-engage lapsed donors for my animal shelter?
WebRun opens Shelterluv every week, identifies donors who have not given in six or more months, and drafts a personalised re-engagement email for each lapsed donor in Gmail. The fundraising team reviews the drafts in Slack and sends them, so no past supporter feels forgotten and lapsed giving relationships have a regular chance to be renewed.
- Lapsed donors are identified and contacted on a regular schedule without manual list-pulling
- Every re-engagement message is personalised with the donor's giving history
- Fundraising staff review drafts rather than writing individual emails from scratch
Built for animal shelters · rescue organisations · shelter fundraising teams · humane societies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.shelterluv.comin a real browser with your saved login - no setup, no API keys. -
1
Shelterluv - identify lapsed donors
shelterluv.com How to Automate Shelterluv
WebRun opens Shelterluv to identify lapsed donors. - Open Shelterluv and navigate to the donor or fundraising records
- Filter for donors whose last recorded gift was six or more months ago
- Read each donor's name, email, last gift date, and total giving history
- Note any donor who previously supported a specific campaign or animal
Done when All lapsed donors are identified with contact details and giving history.
-
2
Gmail - draft re-engagement emails
gmail.com How to Automate Gmail
WebRun opens Gmail to draft re-engagement emails. - Draft a warm, personalised re-engagement email for each lapsed donor
- Reference their past support and include a compelling update on shelter impact
- Include a soft call to action but leave the draft unsent for the fundraising team to review
Done when A personalised re-engagement draft is queued in Gmail for each lapsed donor.
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3
Slack - alert fundraising team
slack.com How to Automate Slack
WebRun opens Slack to alert fundraising team. - Post a weekly lapsed donor summary to the fundraising Slack channel
- List the number of lapsed donors identified and any notable long-time supporters
- Remind the team to review and send the Gmail drafts
Done when The fundraising team has the weekly lapsed donor summary and draft reminder in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed donors without the fundraising team reviewing first?
No. All re-engagement emails are drafted and left unsent in Gmail. The fundraising team reviews each draft before sending, so no message reaches a donor without human approval.
How does it define a lapsed donor?
By default it flags donors whose last recorded gift was six or more months ago. You can adjust this threshold to match your shelter's fundraising cycle.
Does it personalise the message based on a donor's giving history?
Yes. It reads the donor's past gift amount, date, and any campaign they supported and weaves those details into the re-engagement draft to make each message feel personal.
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