See which campaigns actually worked last week
Every Monday, WebRun opens Bloomreach, reads the results of every campaign sent in the last seven days, writes each campaign's send, open, click, and conversion figures into Airtable, and opens a Trello card for any campaign that landed below your benchmark so someone owns the fix.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I review Bloomreach campaign performance every week?
WebRun opens Bloomreach every Monday and reads the results of every campaign sent in the last seven days. It logs the send, open, click, and conversion figures into Airtable, then opens a Trello card for each campaign that fell below your benchmark so the fix has an owner and a due date.
- Every campaign result is logged the Monday after it sends
- Underperformers get an owner and a due date, not just a chart
- The Airtable base becomes a week-by-week performance history
Built for ecommerce marketing teams · CRM managers · retention marketers · growth teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.bloomreach.comin a real browser with your saved login - no setup, no API keys. -
1
Bloomreach - read last week's campaign results
bloomreach.com
WebRun opens Bloomreach to read last week's campaign results. - Open Bloomreach and go to your campaign reporting
- Set the range to the last 7 days
- Capture each campaign's name, channel, audience size, delivery, opens, clicks, and conversions
- Compare each rate against your benchmark and mark it above or below
- Only read reporting. Never send, resend, or edit a campaign
Done when Every campaign sent last week has a full set of result figures.
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2
Airtable - log the weekly numbers
airtable.com How to Automate Airtable
WebRun opens Airtable to log the weekly numbers. - Open your campaign performance base in Airtable
- Add one row per campaign with the week ending date and every captured figure
- Fill the benchmark comparison column so above and below are sortable
- Leave prior weeks untouched so the trend builds over time
Done when Last week's campaigns are all logged as rows in Airtable.
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3
Trello - open a card for underperformers
trello.com How to Automate Trello
WebRun opens Trello to open a card for underperformers. - Open your marketing board in Trello
- Create one card per campaign that fell below benchmark, named for the campaign and the metric that missed
- Put the actual figure and the benchmark in the card description with a link to the Airtable row
- Set a due date for the end of the current week
- Skip campaigns that already have an open card
Done when Every underperforming campaign has a Trello card with a due date.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send or resend a campaign?
No. WebRun only reads Bloomreach reporting. It never sends, resends, schedules, pauses, or edits a campaign, so no customer receives anything because of this run.
What counts as underperforming?
You set the benchmark, for example a minimum open rate or click rate. Any campaign below your line gets a Trello card. Everything else is logged in Airtable without a card.
Will it create duplicate Trello cards each week?
No. WebRun checks the board first and skips any campaign that already has an open card, so a long-running issue stays one card rather than becoming five.
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