Clear out subscribers who stopped opening
Every Monday, WebRun opens AWeber, finds subscribers with no opens for longer than your cutoff, tags them as dormant, builds a Trello card with the keep or remove call and what it would do to your subscriber count, and sends you the summary on WhatsApp.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I find and clean up inactive email subscribers?
Every Monday, WebRun opens AWeber, finds subscribers with no opens past your cutoff, and tags them as dormant. It builds a Trello card per list showing the count, a suggested keep or remove call, and the subscriber total after cleanup, then sends you the summary on WhatsApp. Nothing is deleted without your approval.
- Dormant subscribers are tagged every week without a manual segment build
- You see what a cleanup would do to your subscriber count before approving it
- Deliverability stays healthier because dead addresses stop receiving sends
Built for email marketers · newsletter owners · ecommerce brands · small business owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.aweber.com/login.htmin a real browser with your saved login - no setup, no API keys. -
1
AWeber - find dormant subscribers
aweber.com
WebRun opens AWeber to find dormant subscribers. - Open AWeber and go to your subscriber lists
- Find subscribers with no open activity for longer than your cutoff, for example 180 days
- Apply your dormant tag to each so the segment is reusable
- Count them and work out what removing them would do to your total subscriber count
- Tag only. Never delete or unsubscribe anyone on this run
Done when Every long inactive subscriber is tagged and counted.
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2
Trello - queue the keep or remove call
trello.com How to Automate Trello
WebRun opens Trello to queue the keep or remove call. - Create one card per list on your email board
- List the dormant count, how long since their last open, and the new total if they were removed
- Add a suggested call of keep, re-engage, or remove with the reason
- Leave the card for you to approve. Removal only happens after you say so
Done when Each list has a Trello card with the dormant numbers and a suggested call.
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3
WhatsApp - send you the summary
whatsapp.com How to Automate WhatsApp
WebRun opens WhatsApp to send you the summary. - Send yourself this week's dormant totals per list
- Note whether the count would drop you under a plan tier
- Link the Trello cards waiting on your decision
Done when You have this week's dormant summary on WhatsApp.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it delete subscribers on its own?
No. WebRun only applies a dormant tag and queues the call on a Trello card. Nothing is unsubscribed or deleted until you approve it and do it yourself in AWeber.
Will it email the dormant subscribers?
No. This workflow never sends a broadcast or a re-engagement email. It hands you a tagged segment, and you decide whether to write to them from AWeber.
How long counts as dormant?
You choose the cutoff, commonly 180 days with no opens. WebRun reads live open activity in AWeber each Monday, so anyone who opened since the last run drops off the list.
Related templates
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