Win back lapsed loyalty club members
Every Monday, WebRun opens ClearTEQ POS, finds loyalty club members with no purchase in the last 60 days, drafts a personalized winback email with an offer in Mailchimp for each one, and posts to Slack once the drafts are ready for your team to review.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I win back loyalty club members who have stopped buying tea?
WebRun checks your loyalty club in ClearTEQ POS every Monday for members with no purchase in 60 days, then drafts a personalized winback email for each one in Mailchimp, referencing their favorite past blends and your standard offer. It posts to Slack once the drafts are ready, so your team can review and send them rather than a robot doing it alone.
- Lapsed members get a personal nudge instead of a generic blast
- Winback drafts reference each member's own favorite blends
- Nothing sends until your team has reviewed it
Built for tea house owners · loyalty program managers · specialty tea retailers · tea subscription businesses
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
clearteq.comin a real browser with your saved login - no setup, no API keys. -
1
ClearTEQ POS - find lapsed loyalty members
clearteq.com How to Automate ClearTEQ POS
WebRun opens ClearTEQ POS to find lapsed loyalty members. - Open ClearTEQ POS and pull the loyalty club member list
- Flag members with no purchase in the last 60 days
- Note each member's favorite blends from past purchases
Done when Every lapsed loyalty member is flagged with their purchase history.
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2
Mailchimp - draft the winback email
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft the winback email. - Draft a personalized winback email for each lapsed member
- Reference their favorite past blends and include a small offer
- Leave every draft unsent for review
Done when A winback draft is waiting in Mailchimp for every lapsed member.
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3
Slack - notify the team drafts are ready
slack.com How to Automate Slack
WebRun opens Slack to notify the team drafts are ready. - Post to the team channel that this week's winback drafts are ready
- Note how many members are in this week's batch
- Leave sending the campaign to the team
Done when The team knows the winback drafts are ready to review in Mailchimp.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed customers without approval?
No. WebRun only drafts the winback email in Mailchimp and leaves it unsent. Your team reviews and sends each campaign.
How does it decide who counts as lapsed?
It reads each loyalty member's last purchase date in ClearTEQ POS and flags anyone past 60 days with no visit.
Does it make up the offer in the email?
It uses the offer type and value you've set as your standard winback incentive. It never invents a discount on its own.
Related templates
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