Win back runners who have not laced up with you lately
Every Monday, WebRun opens Runit, finds loyalty members who have not shopped in a while and still hold unredeemed mileage rewards, drafts a personal win-back email in Klaviyo referencing their favourite brand, holds it for your approval, and posts a Slack summary of who was targeted.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I win back lapsed loyalty members before their rewards go stale?
Every Monday, WebRun opens Runit, finds loyalty members who have gone quiet but still hold unredeemed mileage rewards, and drafts a personal win-back email in Klaviyo referencing their favourite brand and reward balance. Each campaign is held unsent for your approval, and a Slack summary flags high-value members, so nothing sends without you.
- Stale rewards get redeemed instead of expiring quietly
- Lapsed runners hear from you with a personal, on-brand nudge
- Every win-back email is approved before it sends
Built for running specialty stores · footwear loyalty programs · shoe store marketers · run shop owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.runit.comin a real browser with your saved login - no setup, no API keys. -
1
Runit - find lapsing loyalty members
runit.com How to Automate Runit
WebRun opens Runit to find lapsing loyalty members. - Open Runit and pull loyalty members with no purchase in the last 90 days
- Filter to those holding unredeemed mileage rewards or store credit
- Read each member's preferred brand and last shoe bought for a personal hook
Done when Every lapsing member with a stale reward is listed with their preferences.
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2
Klaviyo - draft win-back emails
klaviyo.com How to Automate Klaviyo
WebRun opens Klaviyo to draft win-back emails. - Draft a personal win-back email in Klaviyo naming the member's reward balance and favourite brand
- Suggest a fresh model in that brand and remind them the reward is waiting
- Save the campaign as a draft in Klaviyo, unsent, for you to review and approve
Done when A reviewed-ready win-back draft exists in Klaviyo for every lapsing member.
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3
Slack - summarise the win-back list
slack.com How to Automate Slack
WebRun opens Slack to summarise the win-back list. - Post a Slack summary of how many win-back emails are drafted and the total reward value at stake
- Flag the highest-value members so you can add a personal note before approving
Done when You have a Slack summary of the win-back batch waiting for approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed members without my sign-off?
No. Every win-back campaign is saved as a Klaviyo draft and held for you to review. Nothing reaches a member until you read it and approve the send yourself.
How personal is the win-back message?
It names the member's reward balance and favourite brand from Runit and suggests a fresh model they would like, so the email reads like a note from staff rather than a blast.
What if a member already came back in?
It reads live purchase history in Runit each Monday, so anyone who shopped recently drops off the list and never receives a win-back they no longer need.
Related templates
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