Run your press release checklist for you
When a release is ready, WebRun searches Muck Rack for journalists whose beat and coverage match the story, runs the release through your distribution checklist, drafts a personalized pitch per journalist in Gmail, and posts the checklist status to Slack for the team to approve.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automate my press release distribution checklist?
When a press release draft is ready, WebRun searches Muck Rack for journalists whose beat and coverage match the story, builds a target list, and drafts a personalized pitch per journalist in Gmail. Every pitch stays unsent until your team reviews the checklist and approves it for send in Slack.
- The target list is built from actual beat and coverage match, not a static file
- Every pitch is personalized and ready to send in minutes, not hours
- The checklist catches missing datelines or boilerplate before distribution, not after
Built for PR agencies · communications teams · publicists · in-house PR managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
muckrack.com/media-listsin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - build the target list
muckrack.com How to Automate Muck Rack
WebRun opens Muck Rack to build the target list. - Open Muck Rack and search journalists matching the release's beat and past coverage
- Build a target list of the most relevant contacts for this story
- Check the release for a dateline, boilerplate, and contact info before distribution
Done when A target journalist list is built and the release passes the basic checklist.
-
2
Gmail - draft the distribution pitch
gmail.com How to Automate Gmail
WebRun opens Gmail to draft the distribution pitch. - Draft the pitch email to the target list with the release attached or linked
- Personalize the opening line per journalist where past coverage is on file
- Save every message as a draft and leave it unsent for the team to review and send
Done when Every journalist on the target list has an unsent, ready-to-send pitch draft in Gmail.
-
3
Slack - confirm the checklist is done
slack.com How to Automate Slack
WebRun opens Slack to confirm the checklist is done. - Post the completed checklist with target list size and any missing items flagged
- Note which journalists have a personalized draft ready
- Ask the team to review and approve before sending
Done when The team has the checklist status and a go-ahead prompt in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the press release to journalists without approval?
No, every pitch is saved as an unsent Gmail draft. WebRun builds the list and drafts each message, but a team member reviews and sends it before anything reaches a journalist.
How does it choose which journalists to target?
It searches Muck Rack for journalists whose beat and recent coverage match the release topic, so the list is built from relevance, not a static spreadsheet.
What does the checklist check for?
It confirms the release has a dateline, boilerplate, and working contact information before building the target list, catching the most common reasons a release gets held up.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.