Catch a crisis mention before it spreads
Every hour, WebRun opens Muck Rack, scans the media monitoring stream for each client for mentions tagged negative sentiment or matching a crisis keyword list, and posts an urgent, tagged Slack alert with the outlet, reach, and a direct link, without replying or posting anywhere itself.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I get alerted immediately when a client gets a negative media mention?
Every hour, WebRun scans Muck Rack's media monitoring for mentions tagged negative sentiment or matching your crisis keywords, and posts an urgent, tagged Slack alert with the outlet, reach, and a direct link. It never replies, posts publicly, or contacts anyone, so your team controls every word of the response.
- A high-risk mention reaches the team within the hour it publishes
- Routine coverage never triggers a false alarm, only flagged sentiment or keywords
- WebRun never responds on the client's behalf, keeping every reply human-approved
Built for PR agencies · crisis communications teams · account leads · communications directors
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
muckrack.com/dashboardin a real browser with your saved login - no setup, no API keys. -
1
Muck Rack - scan for high-risk mentions
muckrack.com How to Automate Muck Rack
WebRun opens Muck Rack to scan for high-risk mentions. - Open Muck Rack and check the monitoring stream for each client since the last hourly check
- Flag any mention tagged negative sentiment or matching your crisis keyword list
- Capture the outlet, headline, reach, and publish time for each flagged mention
Done when Every negative or high-risk mention from the past hour is flagged with its details.
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2
Slack - alert the team immediately
slack.com How to Automate Slack
WebRun opens Slack to alert the team immediately. - Post an urgent alert to the client's crisis channel for each flagged mention
- Include the outlet, headline, reach, and a direct link
- Tag the account lead so the alert is seen immediately, and take no further action
Done when The account lead has an urgent, tagged alert for every flagged mention within the hour.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it respond to the mention or post anything publicly?
No, WebRun only reads Muck Rack's monitoring feed and alerts your team in Slack. It never replies to a journalist, posts publicly, or contacts anyone on the client's behalf.
How quickly will the team know about a crisis mention?
It checks the monitoring stream every hour, so a flagged mention reaches the team's Slack channel within the hour it is published, not the next morning.
How does it decide a mention is high risk?
It flags anything tagged negative sentiment in Muck Rack or matching the crisis keyword list you set for the client, so routine coverage does not trigger an unnecessary alert.
Related templates
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