Bring past customers back each new season
At the start of each season, WebRun opens Inflatable Office, builds a segment of past customers who have not booked in the last year, drafts a seasonal offer campaign in Mailchimp with an early booking discount, and posts the segment and draft to Slack for a human to review and send.
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How do I win back past bounce house rental customers each season?
At the start of each season, WebRun opens Inflatable Office and builds a segment of past customers who have not booked in the last year. It drafts a seasonal campaign in Mailchimp with an early booking discount and hands the segment and draft to Slack for approval, so a human sends a targeted campaign, not a blind blast.
- Lapsed customers get a seasonal offer instead of falling off your list
- Campaigns target people who genuinely have not booked in a year
- Nothing sends to past customers until a human approves it
Built for bounce house rental operators · seasonal party rental businesses · inflatable rental marketers · event rental owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.inflatableoffice.comin a real browser with your saved login - no setup, no API keys. -
1
Inflatable Office - build the past customer segment
inflatableoffice.com How to Automate Inflatable Office
WebRun opens Inflatable Office to build the past customer segment. - Open Inflatable Office and pull customers with a completed booking in a prior season
- Select customers who have not booked again in the last 12 months
- Capture each customer's name, email, and last booked package
Done when A segment of lapsed past customers is built from Inflatable Office.
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2
Mailchimp - draft the seasonal campaign
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft the seasonal campaign. - Load the segment into Mailchimp as this season's winback audience
- Draft a seasonal campaign with an early booking discount and a clear call to action
- Leave the campaign as a draft for a human to review and send. Never send to the list on its own
Done when A seasonal winback campaign is drafted in Mailchimp against the segment.
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3
Slack - hand off for review
slack.com How to Automate Slack
WebRun opens Slack to hand off for review. - Post the segment size, the offer, and a link to the draft campaign in Slack
- Note a few names so a human can spot check the list before it goes out
- Keep it internal. The campaign only sends after a human approves it
Done when The segment and draft campaign are handed off in Slack for approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email my whole customer list without me?
No. WebRun drafts the Mailchimp campaign and hands it off in Slack for review. A human spot checks the segment and sends it, so nothing reaches past customers automatically.
How does it choose who to include?
It reads completed bookings in Inflatable Office and segments customers who have not booked again in the last 12 months, so the campaign targets people who are genuinely due for a reminder.
Can the offer change by season?
Yes. Tell WebRun the current season's discount or promotion and it will build that offer into the drafted campaign each time it runs.
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