Find the tracking numbers that stopped bringing in calls
Every Monday, WebRun opens CallRail, counts the calls each tracking number took over the last 30 days, compares that with the 30 days before it, posts the numbers that went quiet to Slack with the source and campaign behind each, and opens a Trello card so the spend gets reviewed.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I find which call tracking numbers stopped getting calls?
Every Monday, WebRun opens CallRail, counts the calls each tracking number received over the last 30 days, and compares that with the 30 days before. It posts the numbers whose volume collapsed to Slack, naming the source and campaign behind each, and opens a Trello card so the spend gets reviewed.
- Budget stops running behind a channel that no longer produces calls
- Every quiet number arrives with its source, campaign, and both call counts
- Retiring a number stays a human decision, made from a card rather than in a hurry
Built for marketing managers · agencies · lead generation teams · multi-location businesses
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.callrail.comin a real browser with your saved login - no setup, no API keys. -
1
CallRail - count calls per tracking number
callrail.com
WebRun opens CallRail to count calls per tracking number. - Open CallRail and list every active tracking number across your accounts
- Count the calls each number received in the last 30 days and in the 30 days before that
- Record the source and campaign attached to each number
- Mark any number whose volume fell by more than half, and any number with zero calls in 30 days
- Read only. WebRun never disables, releases, or deletes a tracking number
Done when Every tracking number has a 30-day call count, a prior-period count, and a change figure.
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2
Slack - flag the numbers that went quiet
slack.com How to Automate Slack
WebRun opens Slack to flag the numbers that went quiet. - Post the audit to your marketing channel, quiet numbers first
- Show each number with its source, its campaign, and the change against the prior 30 days
- List numbers with zero calls separately, since those are the clearest candidates to retire
- Keep it internal. Nothing is sent to a caller or a vendor
Done when The marketing channel has this week's audit with the quietest numbers at the top.
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3
Trello - open a card to review the spend
trello.com How to Automate Trello
WebRun opens Trello to open a card to review the spend. - Create a card on your marketing operations board for each number that went quiet
- Put the number, the source, the campaign, and both call counts in the description
- Add a checklist covering the two decisions: check the campaign is still running, then keep or retire the number
- Leave the card for a human. WebRun never cancels a number or changes campaign spend
Done when Every quiet number has a card with its figures and a keep or retire decision waiting.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it disable or delete a tracking number?
No. WebRun only reads CallRail. Releasing a number is permanent, so it stays a human decision made from the Trello card, with both call counts in front of you.
Can it change campaign budgets?
No. WebRun never touches ad spend. It reports which numbers and sources have gone quiet and leaves the budget call to your marketing team.
What counts as gone quiet?
A drop of more than half against the prior 30 days, or zero calls in 30 days. Both thresholds are yours to set if your call volumes are naturally seasonal.
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