Hand hot leads to a rep the hour they heat up
Every hour, WebRun opens Act-On, finds the contacts whose lead score has crossed the threshold you set since the last run, sends the owning rep a short Twilio text with the name, score, and what they engaged with, and posts the same handoff to Microsoft Teams for the wider team.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I alert a rep the moment a lead score crosses my threshold?
WebRun watches your Act-On lead scores every hour. When a contact crosses the threshold you set, it reads the score, the engagement behind it, and the record owner, texts that rep through Twilio, and logs the handoff in Microsoft Teams, so a warm lead gets a call within the hour.
- Hot leads reach a rep within the hour, not the next morning
- Every alert names the engagement that tipped the score
- Nothing is sent to the prospect without a human approving it
Built for B2B marketing teams · demand generation · inside sales · sales operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.act-on.comin a real browser with your saved login - no setup, no API keys. -
1
Act-On - find newly hot contacts
act-on.com
WebRun opens Act-On to find newly hot contacts. - Sign in to Act-On and open the contact list or segment you are scoring
- Capture contacts whose lead score has crossed your threshold since the last run
- Read what moved the score for each one: the form submitted, the program they are in, or the pages and emails they engaged with
- Read the record's owner so the alert goes to the right rep
Done when Every contact that crossed the threshold this hour has a score, a reason, and an owner.
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2
Twilio - text the owning rep
twilio.com How to Automate Twilio
WebRun opens Twilio to text the owning rep. - Send a short text through Twilio to the owning rep's number from your internal team roster
- Include the contact name, company, current score, and the single engagement that tipped them over
- Send only to numbers on the roster. WebRun never texts or emails the lead, and any message to the contact is left as a draft in Act-On for a human to approve
Done when The owning rep has the lead in their hand within the hour.
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3
Microsoft Teams - log the handoff
microsoft.com How to Automate Microsoft Teams
WebRun opens Microsoft Teams to log the handoff. - Post each handoff to the sales channel in Microsoft Teams with the rep named
- Keep an hourly running list so a lead with no follow-up is visible to the manager
- Skip the post entirely on hours when no contact crossed the threshold
Done when Every handoff this hour is recorded in the sales channel.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it text or email the lead?
No. Twilio texts go only to your own reps on the internal roster. Anything aimed at the contact is drafted in Act-On and left for a person to review and send, so no prospect hears from an automation.
How fast does a rep hear about a hot lead?
Within the hour. WebRun runs every hour and only reports contacts that crossed the threshold since the last run, so a warm lead is called while they are still on the site.
What counts as hot?
The lead score threshold you set in Act-On. WebRun reads the live score each hour and only fires on a fresh crossing, so a contact already handed off is never sent twice.
Related templates
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