All templates
For sporting goods retailers, footwear store owners & run specialty shops

Triage negative reviews before they damage your reputation

Every morning, WebRun checks your Google Business profile for new one- and two-star reviews, looks up the reviewer in RICS Software to understand their purchase history, drafts a professional reply, and sends you a Telegram alert with the draft so you can post it after review.

  • No credit card
  • Under $0.01 per run
  • Cancel anytime
14,115 templates Safe automation No code
Every day at 8:00 AM WebRun
1 Google Business find new one- and two-star reviews
2 RICS Software look up the reviewer's purchase history
3 Telegram send you the drafted reply for approval
Run a sample
In short

How do I automatically triage and draft replies to negative reviews for my sporting goods store?

WebRun checks your Google Business profile every morning for new one- and two-star reviews, looks up each reviewer in RICS Software for purchase context, drafts a professional reply, and sends you the draft via Telegram. You approve and post the reply yourself, so no response goes public without your sign-off.

  • Negative reviews get a drafted reply within hours of posting
  • Responses are personalized using real purchase history from RICS
  • No reply goes public without your explicit approval

Built for sporting goods retailers · footwear store owners · run specialty shops · multi-location retail managers

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens business.google.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Google Business - find new one- and two-star reviews
    business.google.com How to Automate Google Business
    WebRun in Google Business: find new one- and two-star reviews
    WebRun opens Google Business to find new one- and two-star reviews.
    • Open Google Business profile and navigate to Reviews
    • Filter for reviews with one or two stars posted since the last run
    • Capture the reviewer name, star rating, review text, and date for each

    Done when All new negative reviews are identified with their full text and reviewer details.

  3. 2
    RICS Software - look up the reviewer's purchase history
    ricssoftware.com How to Automate RICS Software
    WebRun in RICS Software: look up the reviewer's purchase history
    WebRun opens RICS Software to look up the reviewer's purchase history.
    • Search RICS Software customer records for the reviewer's name or email if available
    • Note any recent transactions, returns, or service interactions that may explain the complaint
    • Flag if this is a repeat customer whose issue is worth a personal follow-up

    Done when Each reviewer's purchase history and context are noted for use in the reply draft.

  4. 3
    Telegram - send you the drafted reply for approval
    telegram.org How to Automate Telegram
    WebRun in Telegram: send you the drafted reply for approval
    WebRun opens Telegram to send you the drafted reply for approval.
    • Draft a courteous, professional reply that acknowledges the issue and invites offline resolution
    • Send a Telegram message to the owner with the review text and the draft reply
    • Wait for the owner to approve and post the reply manually. Never post without approval.

    Done when You have received a Telegram alert with the draft reply for every new negative review.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
business.google.com
ScheduleRuns automatically on this cadence
Every day at 8:00 AM
DeliveryHow each run's result reaches you
Review drafts · Telegram
OutputWhat each run produces - Telegram alerts containing each negative review and a drafted professional reply for your approval.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it post replies to Google without my approval?

No. WebRun drafts the reply and sends it to you via Telegram. You read the draft and post it yourself. Nothing is published on your Google Business profile without your action.

How does the customer context from RICS help?

Knowing whether the reviewer is a first-time buyer or a loyal repeat customer helps tailor the tone of the reply and decide whether a personal follow-up call is warranted.

What if the reviewer is not in RICS Software?

WebRun still drafts a professional reply using the review text alone. The purchase lookup is a bonus when the data is available, not a requirement.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.