Kick off onboarding for every new wholesale cafe account
When a new wholesale cafe customer appears in Cropster, WebRun drafts a personalized welcome email in Gmail for your review, schedules a kickoff call in Google Calendar, and pings your sales channel in Slack with the account summary.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automate onboarding for new wholesale cafe accounts?
WebRun watches Cropster for new wholesale cafe accounts and, within minutes, drafts a welcome email in Gmail for rep approval, creates a kickoff call in Google Calendar, and posts the account details to Slack. No new account sits unacknowledged, and no first email goes out without a human check.
- Every new cafe account gets a welcome draft within minutes of being added
- No new wholesale account is missed or left without a next step
- Reps spend time reviewing drafts, not writing them from scratch
Built for wholesale coffee roasters · roastery sales reps · wholesale account managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.cropster.comin a real browser with your saved login - no setup, no API keys. -
1
Cropster - detect new wholesale account
cropster.com How to Automate Cropster
WebRun opens Cropster to detect new wholesale account. - Open Cropster and check for any wholesale customer accounts added since the last run
- Capture the account name, contact person, email address, and assigned sales rep
Done when All new wholesale accounts from the past run window are listed with their contact details.
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2
Gmail - draft welcome email for review
gmail.com How to Automate Gmail
WebRun opens Gmail to draft welcome email for review. - Draft a warm, on-brand welcome email to each new account contact
- Include the account name, a summary of your wholesale offering, and next steps
- Save each draft as unsent in Gmail for the assigned rep to review and send
Done when A welcome email draft is waiting in Gmail for every new account, unsent pending rep approval.
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3
Google Calendar - schedule kickoff call
calendar.google.com How to Automate Google Calendar
WebRun opens Google Calendar to schedule kickoff call. - Create a 30-minute kickoff call event on the assigned rep's calendar
- Set the title to the cafe account name and include the contact's email in the invite
- Leave the exact time as a placeholder so the rep can confirm availability with the customer
Done when A kickoff call placeholder is on the rep's calendar for each new account.
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4
Slack - notify sales channel
slack.com How to Automate Slack
WebRun opens Slack to notify sales channel. - Post a summary of each new account to the sales Slack channel
- Include the cafe name, contact, assigned rep, and a link to the Cropster record
Done when The sales team has a Slack summary for every new wholesale account.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the welcome email without my approval?
No. The email is saved as a Gmail draft and left unsent. Your rep reviews and sends it, so every first impression is human-approved before it reaches the cafe.
What if the new account has no email address in Cropster?
WebRun skips the Gmail draft and flags the account in Slack as missing a contact email, so your rep can add it and trigger the onboarding manually.
Can we customize the welcome email template?
Yes. Give WebRun your preferred tone, a sample email, or a list of must-include points and it will match your voice on every draft.
Related templates
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Turn it on in minutes - or have our team set it up for you.