Alert your team when a performance is tracking below its sales target
Every morning, WebRun opens Spektrix and compares current ticket sales for each upcoming performance against the expected pace in your Google Sheet targets tracker. When a show is running more than 20 percent below its pacing target with fewer than 14 days to go, it posts an alert to your marketing Slack channel with the show name, current sales, target, and gap, so your team can act before it is too late.
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How do I get automatic alerts when a Spektrix performance is tracking below its ticket sales target?
WebRun checks Spektrix every morning, compares each upcoming performance's current ticket sales against its pacing target in Google Sheets, and posts a Slack alert to your marketing team for every show running more than 20 percent below pace with fewer than 14 days to go. Your team sees exactly which shows need attention and by how much, every day, before it is too late to act.
- At-risk performances are flagged daily, not discovered the morning of the show
- Marketing team sees every under-selling event ranked by urgency in Slack
- No manual checking of sales reports needed to spot a slow show
Built for performing arts marketing teams · theater managers · box-office directors · venue sales coordinators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
system.spektrix.comin a real browser with your saved login - no setup, no API keys. -
1
Spektrix - read current ticket sales by performance
spektrix.com How to Automate Spektrix
WebRun opens Spektrix to read current ticket sales by performance. - Open Spektrix and read current ticket sales totals for all performances in the next 14 to 60 days
- Capture the performance name, date, tickets sold, total capacity, and revenue to date
Done when Current sales figures are captured for all upcoming performances in the target window.
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2
Google Sheets - compare against the pacing target
google.com How to Automate Google Sheets
WebRun opens Google Sheets to compare against the pacing target. - Open the pacing-target Google Sheet that maps each performance to its expected sales curve
- Calculate the pacing percentage for each show: actual sales divided by expected sales at this point in the selling cycle
- Flag any performance where pacing is below 80 percent with fewer than 14 days until the show
Done when Every at-risk performance is identified with its pacing percentage and gap to target.
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3
Slack - alert the marketing team for at-risk shows
slack.com How to Automate Slack
WebRun opens Slack to alert the marketing team for at-risk shows. - Post an alert to the marketing Slack channel for each at-risk performance listing the show name, date, tickets sold, target, pacing percentage, and the gap to fill
- Sort alerts by urgency: shows within seven days appear first
- If no shows are at risk, post a brief clean-bill message so the team knows the check ran
Done when At-risk alerts are live in Slack, or a clean-bill message confirms all shows are on track.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it take any marketing action when a show is under-selling, such as sending discount codes?
No. WebRun only alerts your marketing team in Slack. All decisions on promotions, discounts, or campaigns are made and executed by your team.
How does it define the pacing target?
You maintain a pacing-target Google Sheet that maps each show to its expected sales curve by day. WebRun reads that sheet each morning and compares it against live Spektrix data.
Will it send an alert every day for the same under-selling show?
Yes, by design: a show that remains at risk gets a daily alert so your team cannot miss it. You can set a quiet period in the configuration if you prefer less frequent nudges.
Related templates
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