Kick off a warm welcome sequence for every new season subscriber
When a new season subscription is recorded in Spektrix, WebRun reads the patron's name, subscription tier, and first event details, drafts a warm personalised welcome email in Gmail for your team to review and send, and logs the subscriber to your onboarding Google Sheet so you can track who has been welcomed and when.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically kick off a welcome sequence for new Spektrix season subscribers?
When a new season subscription lands in Spektrix, WebRun reads the patron's tier and first-event details, drafts a personalised welcome email in Gmail for your team to approve and send, and logs the subscriber to your onboarding Google Sheet. Every new patron gets a warm welcome and your team has a clear tracker, all without manual data entry.
- Every new subscriber gets a personalised welcome draft ready the same day
- Onboarding tracker stays current without manual data entry
- First-timers and renewing patrons receive different, appropriate messaging
Built for performing arts marketing teams · theater subscription managers · audience development staff · patron services coordinators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
system.spektrix.comin a real browser with your saved login - no setup, no API keys. -
1
Spektrix - detect the new subscription and read patron details
spektrix.com How to Automate Spektrix
WebRun opens Spektrix to detect the new subscription and read patron details. - Detect a new season subscription in Spektrix, either by polling or on a schedule
- Read the patron's name, email, subscription tier, first included performance, and any membership perks
- Note whether this is the patron's first subscription with the organisation or a renewal to a higher tier
Done when The new subscriber's details are captured, including their tier and first event.
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2
Gmail - draft a personalised welcome email
gmail.com How to Automate Gmail
WebRun opens Gmail to draft a personalised welcome email. - Draft a warm, personalised welcome email naming the subscription tier, the first performance, and the perks included
- For first-time subscribers, include a brief guide to what to expect this season
- Save the draft in Gmail for your team to review and send. Do not send the welcome email automatically
Done when A Gmail welcome draft exists for the new subscriber, unsent and awaiting team approval.
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3
Google Sheets - log the subscriber to the onboarding tracker
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the subscriber to the onboarding tracker. - Open the subscriber onboarding Google Sheet
- Append a new row with the patron's name, email, tier, subscription date, and a Welcome Sent column defaulting to No
- Add a link to the Gmail draft so the team can find and send it from the tracker
Done when A new row for this subscriber is logged in the onboarding sheet with the draft link.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the welcome email to new subscribers without approval?
No. Every welcome email is saved as a Gmail draft and must be reviewed and sent by your team. No patron receives a welcome automatically.
Can it tell the difference between a new subscriber and a renewing one?
Yes. WebRun reads the subscription history in Spektrix and adjusts the welcome copy so first-timers get an orientation message and renewing patrons get an upgrade acknowledgement.
How does the onboarding tracker help my team?
The Google Sheet gives your team a central view of every new subscriber, their tier, and whether their welcome email has been sent, so no one falls through the cracks.
Related templates
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