Draft outreach emails for donors who have not given in over a year
On the first Monday of each month, WebRun opens Spektrix to find donors whose last gift was between 12 and 36 months ago and who have made no donation since, reads each donor's past giving level and campaign history, logs the segment to a Google Sheet, and drafts a personalised re-engagement email in Gmail for your development team to review before sending.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically draft re-engagement emails for lapsed donors in Spektrix?
WebRun opens Spektrix on the first Monday of each month, finds donors who last gave between 12 and 36 months ago and have not returned, logs the segment to a Google Sheet, and drafts a personalised re-engagement email in Gmail for each donor aligned with their past giving. Your development team reviews and sends the batch, so no lapsed donor is forgotten and major former supporters are flagged for personal outreach.
- Lapsed donors receive a personalised, timely re-engagement message each month
- Major former donors are flagged for personal outreach, not just email
- A running Google Sheet log tracks the entire lapsed-donor segment over time
Built for performing arts development teams · theater fundraising staff · major gifts officers · patron services coordinators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
system.spektrix.comin a real browser with your saved login - no setup, no API keys. -
1
Spektrix - find donors lapsed for 12 to 36 months
spektrix.com How to Automate Spektrix
WebRun opens Spektrix to find donors lapsed for 12 to 36 months. - Open Spektrix and filter donors whose last recorded gift was between 12 and 36 months ago
- Exclude donors who have already received a lapsed-donor outreach in the past six months or who have opted out of fundraising communications
- For each eligible donor, capture name, email, last gift amount, campaign, and any major-gift or membership flag
Done when A filtered list of lapsed donors with their giving history is assembled.
-
2
Google Sheets - log the lapsed-donor segment
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the lapsed-donor segment. - Open the lapsed-donor tracking Google Sheet
- Append a dated row for each lapsed donor with their name, email, last gift amount, campaign, and months since last gift
- Flag donors who have been on the list for two or more consecutive months without being contacted
Done when Every lapsed donor is logged in the Google Sheet with a datestamp and consecutive-month flag.
-
3
Gmail - draft personalised re-engagement emails
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalised re-engagement emails. - Draft a warm, personalised re-engagement email for each lapsed donor, referencing their past support and a current campaign or project that matches their giving history
- For major former donors, flag the draft as high-priority and include a note suggesting a personal call
- Save every email as a Gmail draft. Do not send any outreach to a donor without development team review and approval
Done when A Gmail draft exists for every lapsed donor in the batch, unsent and awaiting team approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send outreach emails to lapsed donors automatically?
No. Every re-engagement email is saved as a Gmail draft. Your development team reviews and sends each one, so no lapsed donor is contacted without a human check.
How does it personalise the message for each donor?
WebRun reads each donor's last gift amount, campaign, and giving history in Spektrix and references a current project that aligns with their past interests, making the message feel specific rather than generic.
What if a lapsed donor gave a major gift in the past?
Major former donors are flagged in the draft with a high-priority note and a suggestion for a personal call, so your development team knows to approach them personally rather than just emailing.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.