Triage negative guest reviews before they damage your reputation
Every morning, WebRun checks your cinema's Google and TripAdvisor listings for new one-star and two-star reviews, cross-references Vista to see if the reviewer's booking can be identified, drafts a personalised response in Gmail, and posts the flagged reviews to Slack so the manager can reply or escalate within the hour.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically triage negative cinema reviews and draft responses?
WebRun scans your cinema's Google and TripAdvisor listings every morning for one-star and two-star reviews, cross-references Vista bookings for context, drafts a personalised management response in Gmail for each review, and posts a triage list to Slack. No public reply is posted without human approval.
- Every negative review gets a drafted response the morning it appears
- Vista booking context included where the reviewer can be matched
- One-star reviews escalated to the cinema manager in Slack automatically
Built for cinema general managers · guest experience teams · marketing coordinators · multiplex operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
vista.coin a real browser with your saved login - no setup, no API keys. -
1
Vista - cross-reference guest booking for context
vista.co How to Automate Vista
WebRun opens Vista to cross-reference guest booking for context. - Open Vista and search for any guest record matching the reviewer's name if visible
- Note the session they attended, the film, and any special circumstances on the booking
- Attach this context to the review record for use in the response draft
Done when Each flagged review has been matched to a Vista booking where possible, with session context noted.
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2
Gmail - draft personalised responses to negative reviews
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalised responses to negative reviews. - For each negative review, draft a personalised management response addressing the specific complaint
- Where a Vista booking was matched, reference the film and session in the draft
- Leave every draft unsent - no public reply is posted without human review
Done when A draft response exists in Gmail for every flagged negative review.
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3
Slack - post triage list of flagged reviews
slack.com How to Automate Slack
WebRun opens Slack to post triage list of flagged reviews. - Post the count of new negative reviews and a summary of each to the management channel
- Include the star rating, review platform, reviewer name (if shown), and a link to the review
- Tag the cinema manager for urgent reviews rated one star
Done when The management team sees every flagged review in Slack with draft response status.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it post a public reply to Google or TripAdvisor automatically?
No. Every response is left as a Gmail draft for a human to review and publish. No public reply is posted without your approval.
How does it know a review is negative?
WebRun flags any review with a star rating of one or two stars. You can adjust the threshold to also include three-star reviews during setup.
What if the same guest leaves a negative review on multiple platforms?
WebRun captures reviews from each platform separately and creates a draft response for each. The Slack triage list groups them by reviewer name so the manager can coordinate a consistent reply.
Related templates
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