Win back loyalty members who have gone quiet
Every Monday, WebRun opens Vista, finds active loyalty members with no visit in the past 90 days, drafts a personalised win-back email in Mailchimp for each member with their name and last film attended, logs the lapsed members in Google Sheets, and leaves every email unsent for review before the campaign goes out.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically draft win-back emails for lapsed cinema loyalty members?
WebRun opens Vista every Monday, finds loyalty members with no visit in the past 90 days, builds a personalised win-back email draft in Mailchimp for each member with their name and last film, and logs all lapsed members in Google Sheets. Every email is held as a draft until a human approves the send.
- Lapsed loyalty members identified every Monday before they cancel
- Personalised win-back drafts in Mailchimp tiered by membership level
- Re-engagement tracker in Google Sheets sorted by days since last visit
Built for cinema loyalty managers · marketing coordinators · multiplex CRM teams · independent theater owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
vista.coin a real browser with your saved login - no setup, no API keys. -
1
Vista - find loyalty members lapsed over 90 days
vista.co How to Automate Vista
WebRun opens Vista to find loyalty members lapsed over 90 days. - Open Vista and navigate to the Loyalty member list
- Filter members whose last visit date is more than 90 days ago
- Capture each member's name, email, membership tier, last visit date, and last film attended
- Exclude members who have already received a win-back email in the last 30 days
Done when Every lapsed loyalty member eligible for a win-back email is listed with their details.
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2
Mailchimp - draft personalised win-back emails
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft personalised win-back emails. - Open Mailchimp and create a new campaign for the win-back segment
- Build a personalised email for each member including their name and last film attended
- Save the campaign as a draft - do not schedule or send without human review
Done when A personalised win-back campaign draft is saved in Mailchimp awaiting review.
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3
Google Sheets - log lapsed members in the re-engagement tracker
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log lapsed members in the re-engagement tracker. - Open the Loyalty Re-engagement Tracker sheet
- Add a row for each lapsed member: name, email, tier, last visit, days lapsed, and draft status
- Sort rows by days lapsed so the most at-risk members appear first
Done when All lapsed members are logged in Google Sheets sorted by days since last visit.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back emails automatically?
No. The Mailchimp campaign is saved as a draft and must be reviewed and sent by a human. Nothing is emailed to members without your approval.
Can it personalise the offer based on the member's tier?
Yes. WebRun reads each member's tier from Vista and can tailor the offer in the draft - for example, a premium tier member might receive a different incentive than a standard member.
What if a lapsed member visits between Monday runs?
WebRun reads live last-visit data from Vista at each run, so any member who visited during the week is automatically excluded from the current draft.
Related templates
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