Never let the content calendar run empty
Every Thursday, WebRun opens Metricool, looks across the next two weeks of the planner, lists the days and networks with nothing queued, books a writing block in Google Calendar big enough to fill the gaps, and sends you a WhatsApp nudge naming the emptiest days first.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I find gaps in my social media content calendar each week?
WebRun opens Metricool every Thursday and scans the next two weeks of the planner for days and networks with nothing queued. It books a writing block in Google Calendar sized to the gaps and sends a WhatsApp nudge naming the emptiest days, so the content calendar never quietly runs dry.
- Empty days are spotted two weeks out, not the morning of
- Writing time is booked instead of hoped for
- Under-served networks stop being the ones you forget
Built for social media managers · solo creators · small agencies · marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.metricool.comin a real browser with your saved login - no setup, no API keys. -
1
Metricool - find gaps in the planner
metricool.com
WebRun opens Metricool to find gaps in the planner. - Open Metricool and go to the planner
- Look across the next 14 days on every connected network
- List each day with nothing scheduled, network by network
- Note days that fall below your minimum posts per week
- Skip networks you have marked as paused
Done when Every empty day and under-served network in the next two weeks is listed.
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2
Google Calendar - book the writing block
calendar.google.com How to Automate Google Calendar
WebRun opens Google Calendar to book the writing block. - Open Google Calendar and find a free slot in the next two working days
- Create a writing block sized to the number of gaps found
- Put the empty days and networks in the event description
- Update the existing block instead of adding a second one if this week's block is already there
Done when A writing block is on your calendar with the gap list inside it.
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3
WhatsApp - nudge you with the gaps
whatsapp.com How to Automate WhatsApp
WebRun opens WhatsApp to nudge you with the gaps. - Send yourself a short WhatsApp nudge
- Name the emptiest days first with the network beside each
- State how many posts it would take to hit your weekly minimum
- Note the time and date of the writing block just booked
Done when You know before the weekend where next fortnight is thin.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it post anything to my social accounts?
No. WebRun only reads the Metricool planner to find gaps. It never writes, schedules, or publishes a post, so nothing reaches a network without you creating it yourself.
How does it decide a day is a gap?
A day counts as a gap when a network you have marked active has nothing queued on it. You also set a minimum posts per week per network, and any week under that number is flagged even if a few days have content.
Will my calendar fill up with duplicate blocks?
No. It updates the block it already created for that week rather than adding another, so you end up with one writing session on the calendar, not a stack of them.
Related templates
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