Win back churned meal plan customers with one campaign
Every month, WebRun opens GoPrep, finds every customer who canceled their subscription 60 days ago or more and has not resubscribed, drafts a personalized winback email for each in Mailchimp referencing their old plan, and posts your marketing team a Slack summary ready for review before anything sends.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically win back churned meal-prep subscription customers?
WebRun checks GoPrep every month for customers who canceled 60 days ago or more and have not resubscribed, then drafts a personalized winback email for each in Mailchimp referencing their old plan. It posts your marketing team a Slack summary of the batch ready for review, so no email reaches a former customer without a human approving it first.
- Every eligible churned customer gets a personalized winback draft each month
- Recently resubscribed customers are excluded automatically
- No winback email sends without marketing reviewing it first
Built for meal prep producers · meal subscription businesses · marketing teams · customer retention teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.goprep.com/subscriptionsin a real browser with your saved login - no setup, no API keys. -
1
GoPrep - find customers churned 60+ days ago
goprep.com How to Automate GoPrep
WebRun opens GoPrep to find customers churned 60+ days ago. - Open GoPrep and find every customer who canceled 60 days ago or more
- Capture their old plan, meal preferences, and cancellation reason if noted
- Exclude anyone who has already resubscribed
Done when Every eligible churned customer is listed with their old plan and cancellation reason.
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2
Mailchimp - draft a personalized winback email
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft a personalized winback email. - Draft a personalized winback email for each churned customer referencing their old plan
- Include a limited-time incentive if one is configured for this run
- Leave every email as a draft campaign for your team to review
Done when A draft winback email exists in Mailchimp for every eligible churned customer.
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3
Slack - summarize the campaign for review
slack.com How to Automate Slack
WebRun opens Slack to summarize the campaign for review. - Post a summary of this month's winback batch to the marketing channel
- Include the total customer count and the incentive being offered
- Link to the drafted Mailchimp campaign for review and approval
Done when Your marketing team has this month's winback summary and drafted campaign ready to review in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email churned customers without my approval?
No. WebRun only drafts the winback campaign in Mailchimp. Your marketing team reviews and sends it, nothing goes out to a former customer on its own.
How long does it wait before reaching out?
By default it waits 60 days after cancellation before drafting a winback email, so the outreach does not feel immediate. The window can be adjusted in your run settings.
What if a churned customer already resubscribed?
It reads the live subscription status in GoPrep each month, so anyone who already came back is excluded from the winback batch automatically.
Related templates
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