Win back loyalty members who have gone quiet
Each month, WebRun opens GiftLogic loyalty, finds members with points on file who have not shopped in months, builds a win-back audience in a sheet, and drafts a personal Mailchimp campaign that stays unsent until you approve it.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I win back loyalty members who stopped shopping?
Each month WebRun opens GiftLogic loyalty, finds members with points who have not shopped in months, and builds a segmented win-back audience in a Google Sheet. It then drafts a personal Mailchimp campaign that highlights their points and favorite categories, left unsent for you to review and schedule, so lapsed regulars come back.
- Quiet members get a reason to come back
- Offers are keyed to points and favorite categories
- The campaign only sends after you review the draft
Built for gift shop marketers · museum store managers · loyalty program owners · independent retailers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
giftlogic.comin a real browser with your saved login - no setup, no API keys. -
1
GiftLogic - find lapsed loyalty members
giftlogic.com How to Automate GiftLogic
WebRun opens GiftLogic to find lapsed loyalty members. - Open GiftLogic loyalty program
- List members with points on file and no purchase in the last few months
- Capture their last visit, points balance, and favorite categories
Done when Every lapsed loyalty member is listed with their points and history.
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2
Google Sheets - build the win-back audience
google.com How to Automate Google Sheets
WebRun opens Google Sheets to build the win-back audience. - Open the win-back audience sheet
- Write a row per member with points, last visit, and top category
- Segment by how long they have been away and points at stake
Done when The sheet holds a clean, segmented win-back audience.
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3
Mailchimp - draft the win-back campaign
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft the win-back campaign. - Draft a warm win-back campaign that reminds members of their points
- Personalize the highlighted products to each segment's favorite category
- Leave the campaign unsent for you to review and schedule
Done when A segmented win-back campaign is drafted, unsent, in Mailchimp.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the campaign to members without me?
No. WebRun leaves the win-back campaign as an unsent Mailchimp draft. You review the copy and audience and schedule the send yourself, so nothing goes out automatically.
How does it decide who counts as lapsed?
It reads each loyalty member's last purchase date and points in GiftLogic, then flags those with a balance who have not shopped within the window you choose.
Can it tailor the offer to what people buy?
Yes. It reads each member's favorite categories in GiftLogic and segments the audience, so the drafted campaign highlights products they already love.
Related templates
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