Win back lapsed loyalty customers before the season passes
Every Monday, WebRun opens SBI Software, finds loyalty members with no purchase in the last 90 days, segments them by their last purchased category, drafts targeted winback offer emails in Mailchimp, logs each candidate, and queues the campaign for your team to review before any email is sent.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically win back lapsed garden center loyalty customers?
WebRun scans SBI Software every Monday for loyalty members who have not purchased in 90 days, segments them by their last category, logs the candidates in Google Sheets, and drafts a targeted winback campaign in Mailchimp for your team to review. Lapsed customers get a personalised offer without any manual searching.
- Lapsed loyalty members receive a personalised offer before the season ends
- No lapsed customer is contacted twice within 30 days
- Team reviews copy and offer before any email reaches customers
Built for garden center owners · nursery loyalty program managers · retail nursery marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
sbisoftware.comin a real browser with your saved login - no setup, no API keys. -
1
SBI Software - find lapsed loyalty members
sbisoftware.com
WebRun opens SBI Software to find lapsed loyalty members. - Open SBI Software and navigate to the loyalty program member list
- Filter for members whose last transaction date is 90 or more days ago
- Capture member name, email, last visit date, and last purchased category
- Exclude members who have already received a winback offer in the last 30 days
Done when A list of lapsed loyalty members with purchase history is ready, with recent outreach excluded.
-
2
Google Sheets - log winback candidates
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log winback candidates. - Open the winback outreach tracker sheet
- Append each new candidate with name, email, last visit date, last category, and status set to pending
Done when All lapsed candidates are logged as pending in the tracker.
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3
Mailchimp - draft targeted winback campaign for review
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft targeted winback campaign for review. - Open Mailchimp and create a new draft campaign for the lapsed member segment
- Write subject line and body copy referencing the customer's last purchased category
- Include a compelling return offer such as a seasonal discount or free plant with purchase
- Leave the campaign as a draft for team review. Do not schedule or send automatically.
Done when A targeted winback campaign draft is saved in Mailchimp for team review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the winback email without team approval?
No. Every winback campaign is left as a Mailchimp draft for your team to review, adjust the offer, and schedule. Nothing is sent to customers automatically.
How does it avoid emailing the same lapsed customer every week?
It logs every outreach in a Google Sheet and checks SBI Software for recent winback contacts, so anyone contacted in the last 30 days is automatically excluded from the next run.
Can we adjust the 90-day lapse window?
Yes. The lapse threshold is configurable at setup. Some garden centers prefer 60 days at peak season and 120 days in winter. You can change it to match your business rhythm.
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