Follow up on open customer quotes before they go cold
Every morning, WebRun opens your Google Sheets quote log, finds customer quotes sent more than 24 hours ago with no reply, checks DAT for current spot rates on those lanes, and drafts a personalized follow-up email in Gmail for each open quote so your brokers can send with one click.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically follow up on open customer freight quotes?
WebRun checks your Google Sheets quote log every morning for customer quotes that have gone unanswered for more than 24 hours. It pulls the current DAT spot rate for each open lane, then drafts a personalized follow-up email in Gmail for the assigned broker to review and send, so no quote goes cold without a timely, rate-aware nudge.
- No customer quote goes unanswered for more than 24 hours
- Follow-ups include current DAT spot rate context to prompt a decision
- Brokers send with one click, spending time closing rather than composing
Built for freight brokers · carrier sales reps · brokerage sales managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
docs.google.com/spreadsheetsin a real browser with your saved login - no setup, no API keys. -
1
Google Sheets - find open quotes with no reply
google.com How to Automate Google Sheets
WebRun opens Google Sheets to find open quotes with no reply. - Open the quote log and filter rows where quote status is open and sent date is more than 24 hours ago
- Capture customer name, lane, quoted rate, and broker assigned for each open quote
- Skip quotes already marked as won, lost, or followed up
Done when All open quotes older than 24 hours are identified with their lane and customer details.
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2
DAT - pull current spot rates for open lanes
dat.com How to Automate DAT
WebRun opens DAT to pull current spot rates for open lanes. - Look up the current spot rate on each open quote's lane in DAT One
- Note whether the market has moved up or down since the original quote was sent
- Flag lanes where the spot rate has moved more than 5% since the quote
Done when Current DAT spot rates are captured for every open quote lane.
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3
Gmail - draft follow-up emails for broker review
gmail.com How to Automate Gmail
WebRun opens Gmail to draft follow-up emails for broker review. - Draft a follow-up email for each open quote, referencing the original quote and current market context
- For lanes where the rate has moved, note the market movement as a reason to confirm now
- Save each email as a Gmail draft for the assigned broker to review and send
Done when One Gmail draft exists per open quote, personalized with current rate context, ready for broker review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the follow-up emails on its own?
No. WebRun saves each follow-up as a Gmail draft for the assigned broker to review and send. No customer email goes out without a human approving it first.
How does it know the current market rate for the lane?
It looks up the lane in DAT One and reads the current spot rate. If the market has moved more than 5% since your original quote, it flags the change in the draft to give the broker a reason to close the deal now.
What counts as an open quote?
Any row in your Google Sheets quote log where the status is open and the sent date is more than 24 hours ago. You control the status values and the follow-up delay threshold.
Related templates
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