Win back lapsed Epos Now loyalty customers with personalised outreach
Every Monday, WebRun opens Epos Now, identifies loyalty customers who have not made a purchase in the past 60 days, pulls their purchase history and favourite product categories, drafts a personalised win-back email in Mailchimp for each lapsed customer, and leaves every email as a draft for your approval before it is sent.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically create win-back emails for lapsed Epos Now loyalty customers?
WebRun checks Epos Now loyalty data every Monday, finds customers who have not visited in 60 days, and drafts a personalised win-back email in Mailchimp for each one using their name and favourite categories. No email is sent or scheduled until you review and approve each draft.
- Lapsed loyalty customers identified and personalised drafts ready every Monday
- No customer email sent without your review and approval
- Win-back outreach personalised to each customer's purchase history
Built for retail store owners · Epos Now users · hospitality operators · marketing managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
backoffice.eposnow.comin a real browser with your saved login - no setup, no API keys. -
1
Epos Now - identify lapsed loyalty customers
eposnow.com How to Automate Epos Now
WebRun opens Epos Now to identify lapsed loyalty customers. - Open Epos Now Back Office and navigate to the Loyalty section or customer list
- Filter customers who have not had a transaction in the past 60 days
- For each lapsed customer, capture name, email address, last visit date, total spend to date, and top purchased categories
- Exclude customers who have already received a win-back email in the last 30 days
Done when Lapsed loyalty customers are listed with personalisation data from Epos Now.
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2
Mailchimp - draft personalised win-back emails for approval
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft personalised win-back emails for approval. - For each lapsed customer, draft a personalised win-back email in Mailchimp using their name and favourite category
- Include a relevant offer or reason to return based on their purchase history
- Save every email as a Mailchimp draft and do not schedule or send any email automatically
Done when Personalised win-back drafts are saved in Mailchimp, none scheduled or sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send emails to customers without my approval?
No. Every win-back email is saved as a Mailchimp draft only. WebRun never schedules or sends emails to customers on its own. You review each draft and decide who gets sent what.
How does it define a lapsed customer?
By default, a customer who has not made a purchase in Epos Now in the past 60 days is considered lapsed. You can adjust this window to 30, 45, or 90 days to match your business.
What personalisation does it include in each email?
It uses the customer's first name, the product categories they buy most, and their last visit date to make each draft relevant. You can also supply a specific offer or discount code to include in every email.
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