Win back lapsed customers with a personalised return offer
Every Monday, WebRun opens CleanCloud, identifies customers with no orders in the past 90 days, and drafts a personalised win-back email campaign in Mailchimp for each segment for your team to review and send before any message reaches a customer.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically win back lapsed dry cleaning customers?
WebRun checks CleanCloud every Monday for customers with no orders in 90 or more days, then drafts a personalised win-back email campaign in Mailchimp referencing each customer's last service. The campaign waits in draft for owner approval before any email is sent, so lapsed customers are re-engaged thoughtfully rather than blasted automatically.
- Lapsed customers are re-engaged with a relevant, personalised offer each week
- No win-back email goes out without owner review and approval
- Customers messaged recently are excluded automatically to prevent over-contact
Built for dry cleaners · laundromats · garment care businesses · dry cleaning franchise owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.cleancloudapp.comin a real browser with your saved login - no setup, no API keys. -
1
CleanCloud - identify customers with no orders in 90+ days
cleancloudapp.com How to Automate CleanCloud
WebRun opens CleanCloud to identify customers with no orders in 90+ days. - Open CleanCloud and filter the customer list to those whose last order date is more than 90 days ago
- Capture customer names, email addresses, last service type, and last visit date
- Exclude customers who have already received a win-back email in the last 180 days
Done when All lapsed customers who are eligible for a win-back contact are listed with their last service and contact details.
-
2
Mailchimp - draft win-back email campaign for review
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft win-back email campaign for review. - Create a draft campaign in Mailchimp targeting the lapsed customer segment
- Draft the email copy referencing the customer's last service type and a return incentive such as a discount
- Save the campaign as a draft for the owner to review and schedule before it is sent
Done when A Mailchimp draft win-back campaign is ready for owner review before any email is sent to customers.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send the win-back email to customers without my approval?
No. The Mailchimp campaign is saved as a draft and only sent after the owner reviews and approves it. No customer receives anything without explicit sign-off.
How does it decide what offer to include?
You supply WebRun with your preferred win-back incentive such as a percentage discount or free item. It includes that offer in every draft and references the customer's last service type to make it feel personal.
How does it avoid re-contacting recently messaged lapsed customers?
WebRun excludes any customer who received a win-back email in the last 180 days, so the campaign only reaches people who have not been targeted recently.
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