Bring cosmetic dermatology patients back for repeat treatments
Every Monday, WebRun opens Nextech, finds cosmetic patients whose last treatment was 3 to 6 months ago and have no future appointment, drafts a personalized rebooking email via Mailchimp for each, and posts the outreach queue to Slack for staff approval before anything is sent.
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How do I automatically follow up with cosmetic dermatology patients for repeat treatments?
WebRun opens Nextech every Monday, finds cosmetic patients whose last treatment was 3 to 6 months ago with no future appointment, and drafts personalized rebooking emails in Mailchimp referencing each patient's specific treatment. Drafts are posted to Slack for staff approval before anything is sent, turning lapsed patients into booked appointments without unsupervised outreach.
- Lapsed cosmetic patients are identified and rebooking drafts prepared every Monday
- Personalized emails reference each patient's specific treatment history
- No outreach is sent without staff review and approval
Built for dermatology practices · cosmetic dermatologists · aesthetics teams · medical spa managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.nextech.comin a real browser with your saved login - no setup, no API keys. -
1
Nextech - find patients due for rebooking
nextech.com How to Automate Nextech
WebRun opens Nextech to find patients due for rebooking. - Open Nextech and run a report on cosmetic treatment visits filtered to the last 3 to 6 months
- Identify patients with no upcoming appointment for the same or similar treatment
- Capture patient name, treatment type, date of last visit, and preferred contact method
Done when Every lapsed cosmetic patient due for rebooking is listed with their treatment history.
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2
Mailchimp - draft rebooking emails
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft rebooking emails. - Draft a personalized rebooking email for each patient referencing their specific treatment and time since last visit
- Include a call-to-action to book online or call the practice
- Save each draft in Mailchimp but do not schedule or send
Done when Rebooking email drafts are saved for every qualifying patient.
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3
Slack - queue for staff approval
slack.com How to Automate Slack
WebRun opens Slack to queue for staff approval. - Post a summary to the aesthetics team Slack channel with the count of drafts ready for review
- Include a link to the Mailchimp draft queue for approval
- Highlight any high-value or VIP patients who warrant a personal phone call instead
Done when Staff have been notified and can approve the rebooking campaign before it is sent.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send emails to patients without staff approval?
No. All rebooking emails are drafted in Mailchimp and remain unsent until a staff member reviews and approves the campaign.
How does it know which treatment each patient is due for?
WebRun reads the patient's last cosmetic treatment type from Nextech and references it in the rebooking message, so the outreach is specific to the treatment they have already experienced.
What about VIP patients who prefer a personal call?
High-value or VIP patients are flagged separately in Slack so the aesthetics team can follow up by phone instead of email.
Related templates
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