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For real estate teams, brokers & team leads

Find real estate leads no agent has followed up with

Every Monday, WebRun opens BoomTown, finds every lead with no logged call, text, or email from an agent in the last five days, alerts the team in Microsoft Teams with the agent and lead source for each, and creates a Trello card so the team lead can review and reassign any lead that is going cold before it is lost.

  • No credit card
  • Under $0.01 per run
  • Cancel anytime
14,115 templates Safe automation No code
Every Monday at 9:00 AM WebRun
1 BoomTown find leads with no recent follow up
2 Microsoft Teams alert the team
3 Trello create a reassignment card
Run a sample
In short

How do I find BoomTown leads with no agent follow up?

Every Monday, WebRun opens BoomTown and finds every lead with no logged call, text, or email from an agent in the last five days, noting the assigned agent and source for each. It alerts the team in Microsoft Teams and creates a Trello card for the team lead to review, so a lead going cold gets a chance at reassignment before it is lost.

  • Cold leads surface every Monday instead of going unnoticed for weeks
  • The team lead gets a documented reassignment list, not a guess
  • Response accountability is based on real activity data

Built for real estate teams · brokers · team leads · real estate agents

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens boomtownroi.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    BoomTown - find leads with no recent follow up
    boomtownroi.com
    WebRun in BoomTown: find leads with no recent follow up
    WebRun opens BoomTown to find leads with no recent follow up.
    • Open BoomTown and review logged activity on every active lead
    • Flag leads with no call, text, or email in the last five days
    • Note the assigned agent and lead source for each

    Done when Every lead with no follow up in five days has been identified with its agent.

  3. 2
    Microsoft Teams - alert the team
    microsoft.com How to Automate Microsoft Teams
    WebRun in Microsoft Teams: alert the team
    WebRun opens Microsoft Teams to alert the team.
    • Post the stale lead list to the team channel
    • Show the agent, lead source, and days since the last follow up
    • Sort so the longest untouched leads appear first

    Done when The team has this week's stale lead list in Microsoft Teams.

  4. 3
    Trello - create a reassignment card
    trello.com How to Automate Trello
    WebRun in Trello: create a reassignment card
    WebRun opens Trello to create a reassignment card.
    • Create a card for each stale lead on the reassignment board
    • Add the agent, source, and days untouched to the card
    • Leave it for the team lead to decide on reassignment

    Done when Every stale lead has a tracked reassignment card.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
boomtownroi.com
ScheduleRuns automatically on this cadence
Every Monday at 9:00 AM
DeliveryHow each run's result reaches you
Stale lead list · Microsoft Teams
OutputWhat each run produces - A Microsoft Teams alert and a Trello reassignment card for every lead with no follow up in five days.
List
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Does it contact the lead itself?

No. WebRun only reports which leads have gone without follow up. An agent or team lead decides who reaches out and how.

Does it reassign the lead automatically?

No. WebRun only creates a Trello card for the team lead to review. Reassigning a lead is still a decision made by a person in BoomTown.

How does it know a lead has not been followed up with?

It reads the logged calls, texts, and emails already recorded in BoomTown, so a lead only appears once five real days have passed with nothing logged.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.