Win back lapsed members with a personal touch
Every Monday, WebRun opens Wild Apricot, finds members who lapsed in the past 30 to 90 days, drafts a warm, personalized winback email for each citing their past involvement, and posts a review queue to Slack so staff can approve before any outreach goes out.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically reach out to lapsed association members to win them back?
WebRun opens Wild Apricot every Monday, finds members who lapsed in the past 30 to 90 days, and drafts a personalized winback email in Gmail for each one, referencing their past involvement. Staff review and approve every draft in Slack before any outreach is sent, keeping the tone warm and on-brand.
- Lapsed members receive a personal, relevant winback email within the optimal 30 to 90 day window
- Every email is reviewed and approved by staff before sending
- Already-contacted members are automatically skipped, preventing over-communication
Built for professional associations · trade associations · membership directors · nonprofit membership teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.wildapricot.comin a real browser with your saved login - no setup, no API keys. -
1
Wild Apricot - identify recently lapsed members
wildapricot.com
WebRun opens Wild Apricot to identify recently lapsed members. - Open Wild Apricot and filter the member directory to accounts with a lapsed status
- Focus on members who lapsed within the past 30 to 90 days for the best winback window
- Capture each member's name, membership level, lapse date, and any prior event or committee involvement
- Skip members who have already been contacted this month or who have a do-not-contact flag
Done when Every recently lapsed member in the winback window is listed with their history and contact details.
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2
Gmail - draft personalized winback emails
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalized winback emails. - Draft a warm, personal winback email for each lapsed member, referencing their membership level and any past involvement noted in Wild Apricot
- Highlight what is new for current members and make rejoining easy with a direct renewal link
- Leave every draft unsent, ready for staff review and a personal touch before sending
Done when A draft winback email exists in Gmail for every lapsed member in the campaign window, unsent and awaiting approval.
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3
Slack - post approval queue for staff review
slack.com How to Automate Slack
WebRun opens Slack to post approval queue for staff review. - Post a weekly winback summary to the membership team channel with the count of drafts ready
- List the names or membership tiers in the queue so staff can prioritize high-value former members
- Include a link to the Gmail drafts folder for quick review
Done when Staff have this week's winback queue in Slack, with member counts and a link to review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact lapsed members without staff approval?
No. Every winback email is saved as a Gmail draft and held unsent. Staff review each one, add a personal note if needed, and approve before anything reaches a former member.
How far back does it look for lapsed members?
By default, WebRun targets members who lapsed within the past 30 to 90 days, the window where winback rates are highest. You can adjust the range to match your association's renewal cycle.
Will it contact the same lapsed member every week?
No. WebRun tracks who has already been contacted and skips them in future runs, so a former member receives only one winback outreach unless you manually reset the cycle.
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