See which content buyers actually spend time on
Every Friday, WebRun opens Seismic, reviews engagement data for content shared with buyers over the week including which pieces were opened and how long buyers spent on them, logs a scorecard to Google Sheets ranking every piece by engagement, and summarizes the top performing content in Notion so the enablement team knows what to keep producing more of.
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How do I track which sales content buyers actually engage with in Seismic?
Every Friday, WebRun opens Seismic and reviews engagement on content shared with buyers over the week, noting which pieces were opened and how long buyers spent on them. It logs a ranked scorecard to Google Sheets and summarizes the top performing content in Notion, so the enablement team knows what buyers actually engage with, not just what gets shared.
- Buyer engagement is measured weekly, not guessed at quarterly
- The enablement team sees what to produce more of based on real data
- Low engagement content gets flagged for review automatically
Built for sales enablement · content marketing · product marketing · revenue operations
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
seismic.comin a real browser with your saved login - no setup, no API keys. -
1
Seismic - review content engagement data
seismic.com
WebRun opens Seismic to review content engagement data. - Open Seismic and review engagement on content shared with buyers this week
- Note which pieces were opened and how long buyers spent on them
- Rank content by total engagement time
Done when This week's content engagement has been reviewed and ranked.
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2
Google Sheets - log the weekly scorecard
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the weekly scorecard. - Log every piece of shared content with its engagement rank
- Include the deal or account it was shared with where visible
- Keep prior weeks in place so trends are visible
Done when The weekly scorecard in Sheets reflects this week's content engagement.
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3
Notion - summarize top content for the team
notion.so How to Automate Notion
WebRun opens Notion to summarize top content for the team. - Summarize the top performing content of the week for the enablement team
- Note what made the top pieces effective where visible from engagement patterns
- Flag any content with consistently low engagement for review
Done when The enablement team has a current summary of top and low performing content in Notion.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it publish or remove content itself?
No. WebRun only reads engagement data to build the scorecard. Publishing, updating, or retiring content is still done by the enablement team in Seismic.
How is engagement measured?
It reads the open and time spent data Seismic already tracks when buyers view shared content, so the ranking reflects genuine buyer attention, not just how often something was shared.
What happens to low engagement content?
It gets flagged in the Notion summary for review, but WebRun does not remove or archive anything itself. That decision stays with the enablement team.
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