Never let a live job ad expire mid-hire
Every Monday, WebRun opens your Reed recruiter account, lists every live job ad with its posting date, expiry date, view count and application count, works out which ads expire in the next fortnight and which are drawing views but no applications, records it all in Airtable, and posts a renewal decision list to Microsoft Teams for the hiring managers.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I track which job ads are expiring and underperforming?
WebRun reviews your live Reed job ads every Monday, recording each one's expiry date, view count and application count. It keeps the register in Airtable with a week on week history, then posts a renewal decision list to Microsoft Teams naming the ads expiring within 14 days and the ones attracting views but no applicants.
- No live vacancy goes dark because an ad expired unnoticed
- Ads with views but no applications are flagged as a copy or salary problem
- Every ad carries a week on week view and application trend
Built for recruiters · HR teams · hiring managers · recruitment agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
www.reed.co.ukin a real browser with your saved login - no setup, no API keys. -
1
Reed - check ad expiry and performance
reed.co.uk
WebRun opens Reed to check ad expiry and performance. - Open your Reed recruiter account and list every live job ad
- Capture the job title, location, posting date, expiry date, hiring manager and salary range shown
- Record the view count and application count for each ad
- Flag ads expiring within 14 days
- Flag ads with plenty of views but very few applications, since the description or salary is usually the problem
- Flag ads with almost no views, since those usually need a title or category change
Done when Every live Reed ad has an expiry date, a view count, an application count and a performance verdict.
-
2
Airtable - keep the job ad register
airtable.com How to Automate Airtable
WebRun opens Airtable to keep the job ad register. - Open your recruitment base and upsert one row per job ad, keyed on the Reed job reference
- Fill in title, location, posted date, expiry date, views, applications and the hiring manager
- Append this week's view and application counts to a history table so the trend per ad is visible
- Mark ads that have expired or been filled since the last run as closed rather than deleting them
- Add a view sorted by days to expiry so the urgent renewals sit at the top
Done when Airtable matches your live Reed ads and holds the week on week performance history.
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3
Microsoft Teams - post the renewal decisions
microsoft.com How to Automate Microsoft Teams
WebRun opens Microsoft Teams to post the renewal decisions. - Post the renewal decision list to your recruitment channel
- Lead with ads expiring in the next 14 days, naming the hiring manager who has to decide
- Follow with underperforming ads and the reason: high views and low applications, or almost no views at all
- Show each ad's view and application change since last week so the trend is clear
- Never repost, extend, edit or delete a job ad, and never message a candidate. Every one of those is public or costs money
Done when Hiring managers have this week's expiry and performance list in Microsoft Teams.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it repost or extend job ads on its own?
No. Reposting or extending an ad is a public listing that usually costs credit, so WebRun never does it. It reports which ads expire when, and a hiring manager makes the renewal call in Reed.
Does it contact candidates?
No. WebRun reads counts and dates from your recruiter account. It never opens a candidate message thread, never sends an application response and never downloads a CV.
How does it judge whether an ad is underperforming?
By comparing views against applications. Plenty of views with few applications usually points at the description or the salary. Almost no views usually points at the title or the category, so the two problems are reported separately.
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