Draft listing descriptions for new properties
When you upload a property fact sheet, WebRun reads the specs, studies comparable active listings on Realtor.com for tone and phrasing, writes a compelling MLS-ready description, and emails it to you as a draft to review before publishing.
- No credit card
- Under $0.01 per run
- Cancel anytime
How can I automatically draft listing descriptions for new properties?
When you upload a property fact sheet, WebRun reads the specs, studies comparable active listings on Realtor.com for tone and phrasing, writes a compelling MLS-ready description, and emails it to you as a draft to review - nothing is published until you approve the copy.
- A polished MLS-ready description is drafted from your fact sheet in minutes
- Agents review all listing copy before it goes anywhere near a portal
- Comparable listings are studied automatically so your description matches market tone
Built for real estate agents · listing agents · property managers · real estate brokerages
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
docs.google.com/spreadsheetsin a real browser with your saved login - no setup, no API keys. -
1
Google Sheets - read the property spec
google.com How to Automate Google Sheets
WebRun opens Google Sheets to read the property spec. - Open the property spec sheet and read beds, baths, sqft, lot size, year built, and key features
- Note any seller-highlighted upgrades or neighbourhood selling points
- Identify the target buyer persona (family, investor, downsizer) from the notes column
Done when All property details and seller notes are captured and ready.
-
2
Realtor.com - research comparable listing copy
realtor.com
WebRun opens Realtor.com to research comparable listing copy. - Search for recently sold and active listings in the same zip code and price band
- Read the top three listing descriptions to benchmark tone, structure, and standout phrases
- Note which amenities competitors lead with
Done when Comparable listing copy has been reviewed for tone and structure.
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3
Gmail - email you the description draft
gmail.com How to Automate Gmail
WebRun opens Gmail to email you the description draft. - Draft a 150-word MLS description leading with the strongest selling point
- Include a headline, two body paragraphs, and a call-to-action line
- Save as a Gmail draft addressed to you - nothing is published or sent until you approve
Done when A polished draft listing description is in your Gmail drafts for review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it publish the description to MLS without me reviewing it?
Never. The description is saved as a Gmail draft only. You edit, approve, and copy it to the MLS yourself.
Can I give it a specific tone or voice to match our brand?
Yes - paste a few of your best past listings into the notes column and WebRun will match the style.
How long does it take to generate a description?
Usually under two minutes from the moment you trigger the run.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.