Follow up with cattle buyers before they go elsewhere
Every Monday, WebRun opens your buyer contact log in Google Sheets, finds buyers you quoted or spoke with in the past 7 days who have not yet responded or committed, checks current market prices in Performance Livestock Analytics for context, drafts a follow-up email for each buyer in Gmail, and posts a Slack summary so you know exactly which drafts are waiting for your review.
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How do I automatically follow up with cattle buyers after a quote?
Every Monday, WebRun reviews your buyer contact log in Google Sheets and finds quotes from the past 7 days with no response or commitment. It checks current prices in Performance Livestock Analytics for context and drafts a follow-up email in Gmail for each open buyer. A Slack summary tells you which drafts are waiting for your review before any message is sent.
- No buyer quote goes more than 7 days without a follow-up
- Follow-up drafts ready each Monday morning for one-click review and send
- Current market price context included in every draft so buyers see you track the market
Built for cattle ranchers selling direct · stocker operators · cow-calf producers · ranch sales managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
docs.google.com/spreadsheetsin a real browser with your saved login - no setup, no API keys. -
1
Google Sheets - identify buyers needing follow-up
google.com How to Automate Google Sheets
WebRun opens Google Sheets to identify buyers needing follow-up. - Open the cattle buyer contact log spreadsheet
- Filter for buyers contacted or quoted in the past 7 days with no response or commitment logged
- Capture each buyer's name, contact details, the number of head quoted, weight class, and the original quote date
- Note any buyers who have gone more than 5 days without a follow-up as high priority
Done when All buyers needing follow-up are identified with their quote details and priority level.
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2
Performance Livestock Analytics - check current market price context
performancelivestock.com
WebRun opens Performance Livestock Analytics to check current market price context. - Open Performance Livestock Analytics and check current market prices for the relevant weight classes
- Note any price movement since the original quote date that is relevant to the follow-up
Done when Current market price context is captured for use in the follow-up email drafts.
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3
Gmail - draft follow-up emails for review
gmail.com How to Automate Gmail
WebRun opens Gmail to draft follow-up emails for review. - Draft a follow-up email for each buyer on the list
- Reference the original quote, the cattle available, and current market context where helpful
- Keep the tone professional and direct, offering to discuss terms or schedule a viewing
- Leave all drafts unsent for your review and approval before anything reaches a buyer
Done when A follow-up draft exists in Gmail for each buyer on the list, unsent and ready for review.
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4
Slack - notify you that drafts are ready
slack.com How to Automate Slack
WebRun opens Slack to notify you that drafts are ready. - Post a Slack summary to the ranch sales channel listing buyers with pending follow-ups
- Include each buyer's name, head count quoted, days since last contact, and a note that a draft is waiting in Gmail
- Flag the highest-priority buyers at the top
Done when Sales team has a buyer follow-up summary in Slack with links to waiting drafts.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send follow-up emails to buyers without my approval?
No. Every follow-up email is drafted in Gmail and left unsent. Nothing reaches a buyer until you review each draft and send it yourself.
How does it know which buyers still need a follow-up?
It reads your buyer contact log in Google Sheets. Buyers who have a response or commitment date logged are skipped automatically. Only open, uncommitted quotes trigger a draft.
Can I customize the tone or content of the follow-up drafts?
Yes. At setup you provide WebRun with example follow-up language or a preferred tone. It uses that as its template for every draft so messages stay consistent with your voice.
Related templates
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