Stop paying for searches that never convert
Every Monday, WebRun opens Microsoft Advertising, pulls last week's search terms report, finds the queries that spent money without converting, writes each one to Google Sheets with a proposed negative keyword and match type, and drafts you a Gmail summary to approve.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I find wasted search terms in Microsoft Advertising?
Every Monday WebRun opens Microsoft Advertising, pulls last week's search terms report, and finds the queries that cost money without converting. It writes them to Google Sheets with a proposed negative keyword and match type for each, then drafts a Gmail summary for approval, so waste is cut before the next week runs.
- Wasted search terms are caught weekly instead of at the quarterly audit
- Every proposed negative arrives with the spend that justifies it
- No keyword changes are applied to the account without your approval
Built for PPC managers · search agencies · ecommerce marketers · in-house paid media teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
ads.microsoft.comin a real browser with your saved login - no setup, no API keys. -
1
Microsoft Advertising - read last week's search terms
ads.microsoft.com
WebRun opens Microsoft Advertising to read last week's search terms. - Open Microsoft Advertising and run the search terms report for the last 7 days
- Capture the term, the campaign, the ad group, the matched keyword, and the spend
- Keep the terms that spent above your threshold with no conversion
- Drop any term already covered by an existing negative keyword list
Done when Last week's costly non-converting search terms are listed with their campaign and spend.
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2
Google Sheets - propose negatives to approve
google.com How to Automate Google Sheets
WebRun opens Google Sheets to propose negatives to approve. - Add a row per wasted search term with its spend, clicks, and campaign
- Suggest a negative keyword and a match type for each row
- Group near-identical terms so one negative can cover the set
- Leave an approve column blank for you to tick before anything is applied
Done when Every wasted term has a proposed negative waiting for your approval.
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3
Gmail - draft the weekly summary
gmail.com How to Automate Gmail
WebRun opens Gmail to draft the weekly summary. - Draft an email with last week's wasted spend and the top terms behind it
- Link the sheet so the proposed negatives can be reviewed in one click
- Leave the email as a draft for you to send to the client or the team
- Never add negatives to the account. WebRun only proposes them
Done when A summary draft is waiting in Gmail and no account change has been made.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it add negative keywords to my account?
No. WebRun writes proposed negatives into Google Sheets with an approve column. Adding them to a campaign or a shared list stays a human decision you make in the account.
How does it decide a term was wasted?
It keeps search terms that spent above the threshold you set over the last 7 days with no recorded conversion, then drops anything an existing negative list already blocks.
Does it email the client on its own?
No. The weekly summary is left as an unsent Gmail draft, so you check the numbers and the tone before it goes anywhere.
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