Know if your ad budget is pacing right
Every morning, WebRun opens Microsoft Advertising, reads yesterday's spend, clicks, and conversions per campaign, writes the figures into an Airtable pacing table, and updates a Notion page saying which campaigns are running hot, cold, or on track for the month.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I track whether my ad campaigns are pacing to budget?
WebRun opens Microsoft Advertising every morning and reads yesterday's spend, clicks, and conversions for each campaign. It logs the figures in Airtable, tracks month-to-date pace against budget, and writes a dated Notion note naming which campaigns run hot, which underspend, and which sit on track.
- Overspend and underspend surface the next morning, not at month end
- A per-campaign daily spend history builds up in Airtable
- No one exports the same Microsoft Advertising report by hand each day
Built for PPC managers · marketing agencies · in-house paid media teams · ecommerce marketers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
ads.microsoft.comin a real browser with your saved login - no setup, no API keys. -
1
Microsoft Advertising - read yesterday's spend and results
ads.microsoft.com
WebRun opens Microsoft Advertising to read yesterday's spend and results. - Open Microsoft Advertising and go to the campaigns view for yesterday
- Capture spend, impressions, clicks, and conversions for each active campaign
- Read each campaign's daily budget and its month-to-date spend
- Note any campaign that is limited by budget or has stopped delivering
Done when Yesterday's spend and results are captured for every active campaign.
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2
Airtable - log the pacing numbers
airtable.com How to Automate Airtable
WebRun opens Airtable to log the pacing numbers. - Open the ad pacing base in Airtable
- Add one row per campaign for yesterday with spend, clicks, conversions, and cost per conversion
- Update the month-to-date total and the share of the monthly budget already used
- Mark each campaign as ahead, behind, or on track against an even daily pace
Done when Every active campaign has yesterday's row and an updated month-to-date pace.
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3
Notion - write the pacing note
notion.so How to Automate Notion
WebRun opens Notion to write the pacing note. - Open the paid media page in Notion and add today's dated entry
- Lead with the campaigns running hot and the ones underspending, with the numbers
- Add a one-line note on anything limited by budget or no longer delivering
- Suggest the budget change in writing, but never change a bid or budget in the ad account
Done when Today's pacing note is on the Notion page with clear next actions.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it change my budgets or bids?
No. WebRun reads the account and writes its recommendation into Notion for you. It never edits a budget, a bid, a keyword, or a campaign status, so nothing in your ad account changes without a human doing it.
Does it handle several accounts?
Yes. Point it at each account you manage and it walks them in turn, writing one Airtable row per campaign per day and grouping the Notion note by account so agency reporting stays readable.
What if a campaign spent nothing yesterday?
It still gets a row, with zero spend and a note explaining why: paused, out of budget, or no longer delivering. Silent campaigns are the ones worth catching, so they are never dropped from the log.
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