Win back customers who have not visited in a while
Every Monday, WebRun opens CleanCloud, identifies customers whose last order was 60 or more days ago, drafts a personalised win-back email with a come-back offer in Mailchimp, and posts a lapsed-customer summary to Slack before any outreach is sent.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically reach out to lapsed laundry customers to win them back?
WebRun checks CleanCloud every Monday for customers who have not placed an order in 60 or more days, drafts a personalised win-back email with a come-back offer in Mailchimp, and posts a lapsed-customer summary to Slack. No email is sent until you approve it, keeping outreach consistent and on-brand.
- Lapsed customers are identified and a win-back draft is ready every Monday
- No customer is emailed twice in a 30-day window, protecting sender reputation
- High-value lapsed customers are surfaced in Slack so you can prioritise outreach
Built for laundromats · dry cleaners · wash-dry-fold services · laundry pickup and delivery operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.cleancloudapp.comin a real browser with your saved login - no setup, no API keys. -
1
CleanCloud - identify customers lapsed 60 or more days
cleancloudapp.com How to Automate CleanCloud
WebRun opens CleanCloud to identify customers lapsed 60 or more days. - Open CleanCloud and filter the customer list by last order date older than 60 days
- Exclude customers who have already received a win-back message in the last 30 days
- Capture each lapsed customer's name, email, last service used, and days since last order
Done when Every qualifying lapsed customer is listed with contact details and their last order date.
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2
Mailchimp - draft win-back email with offer
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft win-back email with offer. - Draft a friendly win-back email for each lapsed customer, mentioning how long it has been and the service they last used
- Include a personalised come-back offer (for example, a discount on their next order)
- Add each customer to the Lapsed Customers audience segment
- Save every email as a draft. Do not send without your approval.
Done when A draft win-back email exists in Mailchimp for each lapsed customer.
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3
Slack - post lapsed-customer summary
slack.com How to Automate Slack
WebRun opens Slack to post lapsed-customer summary. - Post a lapsed-customer summary to your Slack channel: count of lapsed customers, average days since last visit, and drafts awaiting approval
- Highlight any high-value customers who have lapsed this week
Done when Your team has a weekly lapsed-customer summary in Slack with drafts ready to review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed customers without my approval?
No. Every win-back email is saved as a Mailchimp draft. Nothing is sent to a customer until you review and approve it.
How does it avoid spamming the same lapsed customer every week?
It checks whether a win-back message was already sent in the last 30 days before adding a customer to this week's list, so no one is contacted twice in a short window.
Can it target customers who lapsed after a specific number of days?
Yes. The 60-day threshold is configurable. You can set it to 30, 45, or 90 days during setup to match your business cycle.
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