Win back lapsed loyalty members before they shop elsewhere
Every Monday, WebRun scans ECRS CATAPULT loyalty records for members with no transaction in the past 60 days, drafts a personalised win-back email for each in Mailchimp, and queues the campaign for your review and approval before any email is sent.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically identify and email lapsed loyalty members at my grocery store?
WebRun scans ECRS CATAPULT loyalty records every Monday for members who have not shopped in 60 or more days, then drafts a personalised win-back email campaign in Mailchimp with each member's name and favourite department. The campaign stays as a draft until you approve and send it.
- Lapsed members are identified and drafted for outreach every week
- No win-back email sends without owner approval
- Personalised messages reference each member's favourite department
Built for independent grocery store owners · supermarket loyalty managers · community market operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.ecrs.comin a real browser with your saved login - no setup, no API keys. -
1
ECRS CATAPULT - find members with no visit in 60-plus days
ecrs.com How to Automate ECRS CATAPULT
WebRun opens ECRS CATAPULT to find members with no visit in 60-plus days. - Open CATAPULT loyalty and filter members by last transaction date, selecting those with no visit in 60 or more days
- Exclude members who have already received a win-back email in the last 90 days
- Export name, email address, favourite department, and last visit date for each
Done when The lapsed member list is ready with purchase history details.
-
2
Mailchimp - draft and queue win-back emails for approval
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft and queue win-back emails for approval. - Create a new Mailchimp draft campaign for the lapsed segment
- Personalise the subject line with the member's name and a reference to their favourite department
- Include a comeback offer or loyalty points reminder, then save the campaign as Draft for your review
- Do not send or schedule the campaign until you have approved it
Done when Win-back email campaign is saved as a Mailchimp draft, pending your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email customers without my approval?
No. WebRun saves the win-back campaign as a Mailchimp draft and notifies you. No email is sent until you approve and launch it yourself.
How does it avoid emailing recently contacted members?
It enforces a 90-day suppression window, so members who already received a win-back message this quarter are excluded from the new batch automatically.
Can I change the win-back offer or message template?
Yes. You supply the message template and any offer details during setup. WebRun personalises the copy for each member but always uses your template.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.