Draft spring winback offers for lapsed cart owners
Every Monday from February through April, WebRun opens BiT DMS, finds customers with no purchase or service visit in over a year, drafts a Mailchimp winback campaign with a seasonal offer for that segment, and pings your marketing lead in Telegram when the draft is ready to review.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically draft a spring winback campaign for lapsed cart customers?
Every Monday from February through April, WebRun checks BiT DMS for customers with no purchase or service visit in over a year, and drafts a Mailchimp winback campaign with a seasonal offer for that segment. Your marketing lead gets a Telegram ping when the draft is ready, so lapsed customers get a timely nudge before the season starts.
- Lapsed customers get a drafted winback offer before the season starts
- Marketing leads approve one ready-made campaign instead of building a segment by hand
- The seasonal window keeps outreach timed to when customers are deciding to return
Built for golf cart dealers · LSV dealers · dealership marketing leads · seasonal service and sales teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
bitdms.comin a real browser with your saved login - no setup, no API keys. -
1
BiT DMS - find customers lapsed over a year
bitdms.com How to Automate BiT DMS
WebRun opens BiT DMS to find customers lapsed over a year. - Open BiT DMS and filter customers by last purchase or service date
- Keep only customers with no activity in over 12 months
- Capture the customer, last cart or service purchased, and last activity date for each
Done when Every lapsed customer is listed with their last activity date.
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2
Mailchimp - draft the spring winback campaign
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to draft the spring winback campaign. - Build a segment from the lapsed customer list
- Draft a spring winback email with a seasonal offer or tune-up incentive
- Save the campaign as a draft. Do not schedule or send it
Done when A draft Mailchimp winback campaign exists targeting every lapsed customer. Nothing has been sent.
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3
Telegram - ping marketing when the draft is ready
telegram.org How to Automate Telegram
WebRun opens Telegram to ping marketing when the draft is ready. - Ping your marketing lead that this week's winback draft is ready
- Include the segment size and the offer used
Done when Marketing lead knows the draft campaign is ready to review in Telegram.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email lapsed customers without anyone approving it?
No. WebRun only builds and saves the campaign as a Mailchimp draft. Your marketing lead reviews and schedules it, so nothing sends without a person approving it first.
How does it define a lapsed customer?
Anyone in BiT DMS with no purchase or service visit in the last 12 months. You can adjust that window during setup if your season is shorter or longer.
Why does this run in spring specifically?
The schedule targets February through April, right before your season ramps up, so the winback offer reaches lapsed customers while they are deciding whether to get the cart ready.
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