Turn art fair conversations into sales opportunities
After an art fair, WebRun opens Artlogic, reads the leads and notes captured during the event, drafts a personalised follow-up email for each contact in Gmail, and posts your team a Slack summary of the follow-up queue so no lead goes cold.
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How do I automatically follow up with leads after an art fair?
After an art fair, WebRun opens Artlogic, reads the leads and notes captured at the event, and drafts a personalised follow-up email in Gmail for every contact, referencing the specific artworks they discussed. It then posts your team a prioritised Slack queue so warm leads get a timely, human-reviewed reply while the fair is still top of mind.
- Every fair lead gets a personalised follow-up while the conversation is still fresh
- Warm leads are prioritised at the top of the queue so the best opportunities are actioned first
- No art fair contact slips through the cracks while the team recovers from the event
Built for art galleries · art dealers · gallery sales staff · fair booth managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.artlogic.netin a real browser with your saved login - no setup, no API keys. -
1
Artlogic - read fair leads and contact notes
artlogic.net How to Automate Artlogic
WebRun opens Artlogic to read fair leads and contact notes. - Open Artlogic and filter contacts created or updated during the art fair date range
- Read the notes, artworks discussed, interest level, and any follow-up actions logged for each lead
- Identify the artworks the lead expressed interest in and check their current availability
- Prioritise leads by interest level, placing the warmest prospects first
Done when All art fair leads are listed in priority order with their notes, interests, and availability status.
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2
Gmail - draft personalised follow-up for each lead
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalised follow-up for each lead. - Draft a personalised follow-up email for each lead, addressed by name
- Reference the specific artworks or artists discussed at the fair
- Include current availability, price on request if applicable, and a clear next step
- Leave every email as a draft, unsent, for the gallery team to review before sending
Done when Draft follow-up emails are saved in Gmail for every art fair lead, ready for review and sending.
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3
Slack - post follow-up queue summary to team
slack.com How to Automate Slack
WebRun opens Slack to post follow-up queue summary to team. - Post a post-fair follow-up summary to the gallery sales channel
- List the number of leads ready to follow up, broken down by interest level
- Link directly to the Gmail drafts folder so the team can action them immediately
Done when The team has a complete post-fair follow-up queue in Slack and can begin sending approved drafts.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send follow-up emails automatically after the fair?
No. Every follow-up is drafted and left in Gmail for a team member to review and send. No lead receives an email without human approval.
How does it personalise the follow-up if the lead notes are brief?
It uses whatever notes were captured in Artlogic during the fair, including artworks discussed and interest level. The more detail your team logs during the event, the richer the draft will be.
Can I run it more than once if leads are entered into Artlogic over several days after the fair?
Yes. You can trigger the workflow again as new leads are added. Contacts already followed up are skipped so there are no duplicate drafts.
Related templates
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