Spot slow-moving finished goods before they expire or tie up cash
Every Monday, WebRun opens Wherefour, identifies finished goods with more than 60 days of supply on hand based on recent sales velocity, notes the nearest expiry date for each lot under FEFO rules, and logs the slow-mover report to Google Sheets. Items with expiry risk within 90 days are also flagged for a promotional push so marketing can draft a targeted campaign in Mailchimp.
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How do I automatically identify slow-moving food inventory before it expires?
Every Monday, WebRun analyzes finished goods velocity in Wherefour, identifies SKUs with more than 60 days of supply, surfaces the earliest lot expiry date under FEFO, and logs a prioritized slow-mover report to Google Sheets. Items expiring within 90 days get a draft Mailchimp promotional campaign so your marketing team can push slow stock before it ages out.
- Slow-moving stock is caught weeks before expiry risk becomes a write-off
- Marketing team has draft promotional campaigns ready for near-expiry items every Monday
- Days-of-supply calculation uses real 12-week velocity for accurate prioritization
Built for food manufacturers · beverage producers · co-packers · inventory managers · sales and marketing teams
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.wherefour.comin a real browser with your saved login - no setup, no API keys. -
1
Wherefour - analyze inventory velocity and FEFO expiry dates
wherefour.com How to Automate Wherefour
WebRun opens Wherefour to analyze inventory velocity and FEFO expiry dates. - Open Wherefour and navigate to finished goods inventory
- Calculate average weekly sales velocity for each SKU over the past 12 weeks
- Compute days of supply on hand by dividing current quantity by weekly velocity
- Filter to SKUs with more than 60 days of supply on hand
- For each slow-mover, read all lot expiry dates and identify the earliest expiry under FEFO
- Flag items where the earliest lot expires within 90 days
Done when All slow-moving finished goods are identified with their days of supply, sales velocity, and nearest lot expiry date.
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2
Google Sheets - log slow-mover report with expiry context
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log slow-mover report with expiry context. - Open the designated Slow-Mover Report Google Sheet
- Append a weekly snapshot row for each slow-mover: SKU, description, quantity on hand, weekly velocity, days of supply, and nearest lot expiry date
- Highlight in orange any item with expiry within 90 days
- Add a column indicating whether the item is flagged for a promotional campaign
Done when The Slow-Mover Report sheet has this week's full snapshot with expiry flags and promotional indicators.
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3
Mailchimp - flag items for promotional campaign drafting
mailchimp.com How to Automate Mailchimp
WebRun opens Mailchimp to flag items for promotional campaign drafting. - For each item flagged with expiry within 90 days, create a draft promotional email campaign in Mailchimp
- Pre-populate the subject line with the product name and a value offer
- Leave each campaign as a draft for your marketing team to review, edit, and schedule. Do not send automatically.
Done when A Mailchimp draft promotional campaign exists for each item with near-term expiry risk, ready for marketing team review.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send promotional emails to customers about slow-moving stock?
No. WebRun creates draft promotional campaigns in Mailchimp for your marketing team to review, edit, and schedule. No email is sent to any customer without human approval.
How does it calculate days of supply?
It divides the current quantity on hand by the average weekly sales velocity over the past 12 weeks in Wherefour. This gives a realistic days-of-supply figure based on recent actual demand.
What if a slow-moving item has multiple lots with different expiry dates?
WebRun reads all lot expiry dates from Wherefour and uses FEFO logic to surface the earliest expiring lot's date, giving your team the most urgent expiry risk for each SKU.
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