Catch recipe cost problems before they hurt your margins
Every Monday, WebRun opens Details Flowers, reviews every recipe and arrangement cost, compares each margin against your target threshold, and posts a Slack alert listing every recipe that needs repricing or a stem substitution.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I automatically flag floral recipes where costs have pushed margins too low?
WebRun scans every active recipe in Details Flowers each Monday, compares the calculated margin against your target, and posts a ranked Slack alert for every arrangement that falls short. You see the recipe name, current margin, and the gap to close, so underpriced events are caught before they ship.
- Underpriced recipes are caught every Monday before they become delivered losses
- Margin gaps and cost drivers are visible at a glance in Slack
- No recipe silently erodes profitability between seasonal price changes
Built for wedding florists · event florists · floral designers · flower shop owners
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
app.detailsflowers.comin a real browser with your saved login - no setup, no API keys. -
1
Details Flowers - scan recipe costs and margins
detailsflowers.com
WebRun opens Details Flowers to scan recipe costs and margins. - Open Details Flowers and navigate to the Recipe or Arrangement cost section
- Read the current stem costs, labour allowance, and calculated margin for each active recipe
- Compare each margin against your configured minimum target percentage
- List every recipe that falls below the threshold with its current cost, sell price, and margin gap
Done when Every recipe with a margin below target is identified and documented with cost detail.
-
2
Slack - alert on recipes below margin target
slack.com How to Automate Slack
WebRun opens Slack to alert on recipes below margin target. - Post a Slack message listing all flagged recipes, sorted by worst margin first
- Include the recipe name, current margin, target margin, and the gap for each
- Add a note on which stems are driving the overrun so repricing or substitution is straightforward
Done when Your team has a prioritised margin-alert list in Slack to action this week.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it reprice or change any recipes automatically?
No. WebRun reads and reports only. Every repricing decision stays with you. The alert gives you the data to act quickly, not act on your behalf.
How do I set my target margin threshold?
Tell WebRun your minimum acceptable gross margin percentage during setup. It compares every recipe against that number each week and flags anything below it.
What if stem costs change mid-week?
WebRun reads live cost data from Details Flowers each Monday, so it reflects the most recent prices loaded into your recipes at the time it runs.
Related templates
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