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For flooring dealers, flooring contractors & flooring sales teams

Respond to every new flooring lead within minutes

The moment a new flooring inquiry arrives from your website or a lead source, WebRun logs the contact in Broadlume, drafts a friendly first-response email that acknowledges the inquiry and invites the customer to book a measure appointment, and posts an instant Slack alert so your team can review and send the draft within minutes.

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  • Under $0.01 per run
  • Cancel anytime
14,115 templates Safe automation No code
Within minutes of a new lead arriving WebRun
1 Broadlume log new lead and capture inquiry details
2 Gmail draft first-response email for the new lead
3 Slack alert team instantly with draft ready for review
Run a sample
In short

How do I automatically respond to new flooring leads within minutes?

The moment a new flooring inquiry arrives, WebRun logs the contact in Broadlume, drafts a personalized first-response email in Gmail, and fires an instant Slack alert to your team. Your team reviews and sends the draft within minutes, so every new lead gets a personal reply while competitors are still checking their inbox.

  • New flooring leads get a personal reply within minutes, not hours
  • Every inquiry is logged in Broadlume automatically, with no manual data entry
  • Your team sees each new lead the moment it arrives, with a draft ready to send

Built for flooring dealers · flooring contractors · flooring sales teams · flooring showrooms

Step by step

What does WebRun do on every run?

The exact actions WebRun takes, in order - in plain language, so you can adjust anything.

  1. WebRun signs in and gets to work

    Opens app.broadlume.com in a real browser with your saved login - no setup, no API keys.

  2. 1
    Broadlume - log new lead and capture inquiry details
    broadlume.com
    WebRun in Broadlume: log new lead and capture inquiry details
    WebRun opens Broadlume to log new lead and capture inquiry details.
    • Open Broadlume and create or update the customer record for the new inquiry
    • Log the inquiry source, product interest, contact details, and any notes from the lead form
    • Tag the lead as New in the CRM for pipeline tracking

    Done when The new lead is logged in Broadlume with source and contact details captured.

  3. 2
    Gmail - draft first-response email for the new lead
    gmail.com How to Automate Gmail
    WebRun in Gmail: draft first-response email for the new lead
    WebRun opens Gmail to draft first-response email for the new lead.
    • Draft a warm, personal first-response email acknowledging the customer's inquiry
    • Reference the specific product or room type they mentioned if available
    • Invite them to book a free in-home measure appointment and include your contact number
    • Save the draft in Gmail without sending

    Done when A Gmail draft first-response email is ready for the new lead.

  4. 3
    Slack - alert team instantly with draft ready for review
    slack.com How to Automate Slack
    WebRun in Slack: alert team instantly with draft ready for review
    WebRun opens Slack to alert team instantly with draft ready for review.
    • Post an instant Slack alert to your sales channel with the new lead's name, inquiry source, product interest, and contact details
    • Note that a Gmail draft is ready and waiting for review

    Done when Your team is alerted in Slack within minutes of the lead arriving.

Run settings

How is each run configured?

Starting pageWhere Chrome opens at the start of each run
app.broadlume.com
ScheduleRuns automatically on this cadence
Within minutes of a new lead arriving
DeliveryHow each run's result reaches you
Lead alert · Slack
OutputWhat each run produces - A new Broadlume customer record, a Gmail draft first-response email, and an instant Slack alert with lead details.
Text
Setup & safety

Secure by default

Connect once, stays signed in

WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.

Your credentials stay in your own private environment - WebRun never stores your passwords.
Strict Lockdown

Every action is checked against this policy before it runs.

Domains ALLOWLIST
Typed input ALLOW
Shell command BLOCK
File uploads BLOCK
Runs in a contained environment More on policies
Good to know

Questions, answered

Will it email the new lead automatically without my team reviewing it first?

No. WebRun saves the first-response as a Gmail draft and sends an instant Slack alert. Your team reviews the draft and sends it, typically within minutes of the lead arriving.

What lead sources does it work with?

Any source that delivers leads to your inbox or CRM, including your website contact form, Houzz inquiries, and referral partner emails. WebRun detects the new contact and triggers the workflow.

How is this different from an auto-reply?

An auto-reply sends a generic message immediately. WebRun drafts a personalized message referencing the customer's specific inquiry, logs the lead in Broadlume, and alerts your team, so the first response feels personal, not automated.

Put this on autopilot.

Turn it on in minutes - or have our team set it up for you.