Follow up with every unsold test-drive prospect
Every morning, WebRun checks DealerSocket for prospects who completed a test drive in the past 48 hours but left without purchasing, drafts a personalised follow-up email for each one referencing the specific vehicle they drove, and queues the drafts in Gmail for a salesperson to review and send.
- No credit card
- Under $0.01 per run
- Cancel anytime
How can I automatically follow up with every unsold test-drive prospect?
Every morning, WebRun checks DealerSocket for prospects who completed a test drive in the past 48 hours but left without purchasing, drafts a personalised follow-up email for each one referencing the specific vehicle they drove, and queues the drafts in Gmail for a salesperson to review and send - keeping the conversation warm while the vehicle is still fresh in the buyer's mind.
- Every unsold test-drive prospect receives a personalised follow-up referencing their exact vehicle within the next morning
- Salesperson reviews the draft in Gmail and sends with one click - no copy-pasting
- Follow-up happens consistently even during busy periods when manual outreach falls behind
Built for dealership sales teams · sales managers · BDC representatives · automotive group operators
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
www.dealersocket.comin a real browser with your saved login - no setup, no API keys. -
1
DealerSocket - find unsold test-drive prospects
dealersocket.com
WebRun opens DealerSocket to find unsold test-drive prospects. - Open DealerSocket CRM and filter activity log for test drives completed in the last 48 hours with no deal logged
- Capture prospect name, email, the vehicle they drove, the salesperson involved, and any notes from the visit
- Skip prospects already followed up on or who have a pending offer in the system
Done when All unsold test-drive prospects from the past 48 hours are captured with their vehicle and contact details.
-
2
Gmail - draft personalised follow-up email
gmail.com How to Automate Gmail
WebRun opens Gmail to draft personalised follow-up email. - Draft a follow-up email for each prospect mentioning the specific vehicle they drove and any positive moments noted during the visit
- Invite them to return, ask if they have questions, and offer to hold the vehicle briefly if interest is strong
- Leave as a draft - do not click Send
Done when A personalised follow-up draft is in Gmail for each unsold test-drive prospect.
-
3
Slack - alert salespeople to waiting drafts
slack.com How to Automate Slack
WebRun opens Slack to alert salespeople to waiting drafts. - Message the assigned salesperson directly on Slack with the prospect's name, the vehicle they drove, and a link to the Gmail draft
- Include a note on how many hours have passed since the test drive
Done when Each salesperson has been alerted to their pending follow-up drafts.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it contact prospects without the salesperson seeing the message first?
No - every email sits as a draft in Gmail. The salesperson gets a Slack nudge, reviews the draft, personalises if they want to, and sends it themselves.
What if the prospect already called in to discuss a deal?
WebRun checks DealerSocket for any activity logged against the prospect since the test drive - if a follow-up action or offer is recorded, they are skipped.
Can it follow up on prospects from more than 48 hours ago?
Yes - adjust the lookback window in the plan. You can extend it to 72 hours, a week, or any period that suits your sales process.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.