Nudge customers toward the features they miss
Every Monday, WebRun opens ChurnZero, finds accounts that have a healthy footprint but have never adopted a high-value feature, identifies the gap and the right contact, drafts a helpful enablement nudge in Gmail for the CSM to review, and posts the owning CSM a Slack list so each adoption gap gets a tailored push.
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How do I get customers to adopt features they aren't using?
Every Monday, WebRun finds accounts in ChurnZero that have a healthy footprint but have never adopted a high-value feature, identifies the gap and the right contact, and drafts a helpful enablement nudge in Gmail for the CSM to review. It posts the owning CSM a Slack list, so adoption gaps get a tailored push before they turn into churn.
- Unused key features get a tailored nudge each week
- Every nudge ties the feature to a goal the customer cares about
- Enablement emails are drafted, then reviewed by a human
Built for customer success teams · CSMs · account managers · SaaS companies
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.churnzero.netin a real browser with your saved login - no setup, no API keys. -
1
ChurnZero - find adoption gaps
churnzero.com
WebRun opens ChurnZero to find accounts missing a key feature. - Open ChurnZero and segment accounts that have never used a defined high-value feature
- For each, read overall adoption, the missing feature, and the likely user to enable
- Capture the gap, the contact, and the owning CSM for every flagged account
Done when Every account with a key adoption gap has its missing feature and contact captured.
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2
Gmail - draft the enablement nudge
gmail.com How to Automate Gmail
WebRun drafts a tailored feature-adoption nudge per account. - Draft a short, helpful nudge showing the value of the unused feature for that account
- Tie it to a goal the customer already cares about and include a clear first step
- Leave every email as a draft for the CSM to review. Never send automatically
Done when An enablement nudge draft is ready for each adoption gap.
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3
Slack - list gaps for the owner
slack.com How to Automate Slack
WebRun posts each CSM their adoption-gap list. - Post the owning CSM a list of accounts with a key feature still unused
- Note the missing feature and the value at stake for each
- @-mention the owner so the nudge draft gets reviewed and sent with their context
Done when Each CSM has their adoption-gap list in Slack.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it email customers without me?
No. Every enablement nudge is left as a Gmail draft for the owning CSM to review and send. WebRun finds the adoption gap and writes a helpful first draft. The CSM adds their context and decides when and whether to send it.
How does it decide which feature to nudge?
It segments accounts in ChurnZero that have a healthy footprint but have never used a feature you flag as high-value, then leads the nudge with the value of that specific unused feature for that account.
How is this different from a seat-utilization alert?
A seat alert is about unused licenses and is internal only. This is about unused capabilities: it targets a specific high-value feature an account has never tried and drafts a customer-facing nudge to help them adopt it.
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