Track every competitor change without checking a dozen sites
Every morning, WebRun opens Crayon, checks your tracked competitors for changes such as pricing updates, website changes, new reviews, or job postings, logs each change to Airtable with the competitor and change type, and updates the relevant Notion battlecard automatically, so the sales and product teams see competitor moves the same day they happen.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I track competitor changes automatically with Crayon?
Every morning, WebRun opens Crayon and checks your tracked competitors for changes such as pricing updates, website changes, or new reviews, logging each one to Airtable with the competitor and change type. It updates the relevant Notion battlecard automatically, so the sales and product teams see competitor moves the same day they happen, not weeks later.
- Competitor changes surface the same day, not weeks later
- Battlecards stay current without a manual quarterly refresh
- A dated history makes it easy to see how a competitor has evolved
Built for competitive intelligence teams · product marketing · sales enablement · product managers
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.crayon.coin a real browser with your saved login - no setup, no API keys. -
1
Crayon - check tracked competitors for changes
crayon.co
WebRun opens Crayon to check tracked competitors for changes. - Open Crayon and review changes detected for tracked competitors since the last run
- Note the competitor and the type of change for each
- Filter out minor or cosmetic changes
Done when Every meaningful competitor change since the last run has been captured.
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2
Airtable - log each change
airtable.com How to Automate Airtable
WebRun opens Airtable to log each change. - Log each change with the competitor, change type, and date
- Keep the log in date order so history is easy to scan
- Skip anything already logged in a previous run
Done when The competitor change log in Airtable reflects today's Crayon check.
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3
Notion - update the battlecard
notion.so How to Automate Notion
WebRun opens Notion to update the battlecard. - Update the relevant competitor's battlecard with the new change
- Keep the previous entries in place so the battlecard shows history
- Note the date the update was made
Done when Every tracked competitor's battlecard reflects today's changes.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it publish anything publicly about a competitor?
No. WebRun only logs changes internally to Airtable and Notion for your own team. Nothing is posted publicly.
How does it decide what counts as a meaningful change?
It reads the changes Crayon itself detects and filters out minor or cosmetic updates, so the log focuses on changes actually worth a battlecard update.
Does the battlecard lose older history?
No, each new update is added alongside the previous entries in Notion, so the battlecard builds a running, dated history of competitor moves.
Related templates
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