See how this week's prospecting actually performed
Every Friday, WebRun opens Cognism, tallies how many verified contacts and phone numbers each rep pulled this week, checks Gmail to see how many of the resulting outreach threads got a reply, and logs a scorecard to Google Sheets so the team can see which reps are turning fresh data into real conversations.
- No credit card
- Under $0.01 per run
- Cancel anytime
How do I track weekly prospecting performance from Cognism?
Every Friday, WebRun opens Cognism and tallies how many verified contacts and phone numbers each rep pulled that week, then checks Gmail to count how many of the resulting outreach threads got a reply. It logs a scorecard to Google Sheets with a reply rate per rep, so prospecting volume and actual results sit side by side.
- Reply rate sits next to sourcing volume in one scorecard
- The team sees prospecting trends week over week, not just a monthly summary
- No rep has to self report how their week went
Built for SDR managers · sales development · revenue operations · demand generation
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.cognism.comin a real browser with your saved login - no setup, no API keys. -
1
Cognism - tally contacts pulled this week
cognism.com
WebRun opens Cognism to tally contacts pulled this week. - Open Cognism and review contacts pulled by each rep this week
- Count verified emails and phone numbers separately
- Group the totals by rep
Done when This week's contact pulls are totaled for every rep.
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2
Gmail - check reply activity
gmail.com How to Automate Gmail
WebRun opens Gmail to check reply activity. - Check the outreach threads started from this week's pulled contacts
- Count how many threads received a reply
- Leave every email untouched, this step only reads
Done when Reply counts have been checked for this week's prospecting threads.
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3
Google Sheets - log the weekly scorecard
google.com How to Automate Google Sheets
WebRun opens Google Sheets to log the weekly scorecard. - Log each rep's contacts pulled and replies received for the week
- Calculate a simple reply rate per rep
- Keep prior weeks in place so the trend is visible
Done when The weekly prospecting scorecard in Sheets reflects this week's activity.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Does it send any outreach emails?
No. WebRun only reads Gmail to count replies on threads that already exist. It does not draft, send, or reply to anything.
How is the reply rate calculated?
It divides the number of outreach threads that received a reply by the number of contacts pulled that week, giving a simple per rep rate rather than a blended team average.
Does it count contacts pulled but not yet used?
Yes, every contact pulled from Cognism that week is counted, whether or not outreach started yet, so the scorecard reflects sourcing volume as well as reply performance.
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