Launch new titles with a consistent checklist every time
Every morning, WebRun checks Bookmanager for titles received that day that are flagged as notable launches, works through your new-title launch checklist by drafting a staff picks note, queuing a notification SMS via Twilio for waitlisted customers, and drafting a launch announcement email in Gmail, all held for your review before anything goes out.
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How do I automatically run a launch checklist when a new title arrives at my bookstore?
WebRun checks Bookmanager every morning for newly received titles flagged as notable launches, drafts a launch announcement email in Gmail for your waitlist customers, and queues Twilio SMS notifications for opted-in customers. Every draft is held for your approval before anything reaches a customer.
- Every notable new title gets a consistent launch checklist run on the day it arrives
- Waitlisted customers are notified via email and SMS drafts ready for your approval
- No customer communication goes out without your review, keeping your brand voice consistent
Built for independent bookstore owners · bookstore buyers · indie booksellers with featured title programs
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
bookmanager.comin a real browser with your saved login - no setup, no API keys. -
1
Bookmanager - detect newly received titles flagged as notable launches
bookmanager.com How to Automate Bookmanager
WebRun opens Bookmanager to detect newly received titles flagged as notable launches. - Open Bookmanager and check today's receiving log for titles marked as notable or featured launches
- For each title, capture the ISBN, title, author, category, publisher, retail price, and quantity received
- Pull the waitlist of customers who requested notification for this title if a waitlist exists
- Note any preorders for the title that need to be set aside for pickup
Done when All new notable titles and their waitlists are identified with full detail.
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2
Gmail - draft the launch announcement email for waitlisted customers
gmail.com How to Automate Gmail
WebRun opens Gmail to draft the launch announcement email for waitlisted customers. - Draft a launch announcement email for each notable title addressed to your mailing list or waitlist customers
- Include a brief description, the author, the price, and an invitation to come in or order online
- Add a staff picks note placeholder for the bookseller to fill in before sending
- Leave every draft unsent in Gmail under the label 'New title launch - [date]' for your review
Done when A launch announcement email draft is queued in Gmail for each new notable title.
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3
Twilio - queue an SMS notification draft for waitlisted customers to approve
twilio.com How to Automate Twilio
WebRun opens Twilio to queue an SMS notification draft for waitlisted customers to approve. - For each customer on the title's waitlist who has a mobile number and has opted in to SMS notifications, draft a short arrival SMS
- The SMS should name the title, note it is now in store, and include your store's phone number for questions
- Queue the SMS drafts for your review and approval before any message is sent
- Do not send any SMS without your explicit approval
Done when SMS arrival notification drafts are queued in Twilio for each opted-in waitlist customer, pending your approval.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send emails or texts to customers without my approval?
No. Every email draft and every SMS draft is held for your explicit review and approval. Nothing goes to a customer until you say so.
How does it know which titles count as notable launches?
It reads a flag or category you set in Bookmanager (for example, a 'featured' tag or a specific publisher list) so only the titles you designate trigger the checklist.
Can I add steps to the checklist, such as a social media post?
Yes. During setup you can configure additional checklist items and connected apps, and WebRun will include them in the launch workflow for every flagged title.
Related templates
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