Turn search terms into keywords and negatives
Every Monday, WebRun opens Amazon Ads, works through last week's search term report, separates the terms worth promoting to keywords from the wasted spend worth negating, files both lists in Microsoft Teams, and pings you on Telegram so the weekly optimization pass takes minutes.
- No credit card
- Under $0.01 per run
- Cancel anytime
Amazon Ads
read the search term report
How do I turn the Amazon Ads search term report into keywords and negatives?
WebRun reads your Amazon Ads search term report every Monday and splits last week's terms into two lists: terms converting under your ACOS target that deserve promoting to keywords, and terms burning clicks with no orders that deserve negating. Both land in Microsoft Teams, with a Telegram summary of the saving available.
- Wasted search terms are negated the week they appear
- Converting terms get promoted to keywords instead of sitting in a report
- The weekly optimization pass takes minutes instead of an afternoon
Built for Amazon sellers · ads managers · ecommerce agencies · marketplace brands
What does WebRun do on every run?
The exact actions WebRun takes, in order - in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
advertising.amazon.com/sign-inin a real browser with your saved login - no setup, no API keys. -
1
Amazon Ads - read the search term report
WebRun opens Amazon Ads to read the search term report. - Open Amazon Ads and pull the search term report for the last 7 days
- Group the terms by campaign and ad group with their spend, orders, and ACOS
- Mark terms with orders and an ACOS under your target as candidates to promote to keywords
- Mark terms with spend and no orders over your click threshold as candidates to negate
Done when Every search term with meaningful spend sits on the promote list or the negate list.
-
2
Microsoft Teams - file the promote and negate lists
microsoft.com How to Automate Microsoft Teams
WebRun opens Microsoft Teams to file the promote and negate lists. - Post both lists to your ads channel, campaign by campaign
- Show spend, orders, and ACOS beside every promoted term with a suggested match type
- Show wasted spend beside every negative candidate and the ad group it belongs in
- Note which terms already exist as keywords or negatives so nothing is added twice
Done when The promote and negate lists are in Teams, ready to copy in.
-
3
Telegram - ping you to apply them
telegram.org How to Automate Telegram
WebRun opens Telegram to ping you to apply them. - Send a short summary: terms to promote, terms to negate, and the wasted spend they represent
- Name the campaign with the largest saving available
- Link back to the Teams post with the full lists
- Leave every campaign change to you. WebRun never adds a keyword, negative, or bid on its own
Done when You know the week's saving and where to start.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Amazon Ads
Sign in once
Every action is checked against this policy before it runs.
Questions, answered
Will it add keywords or negatives to my campaigns?
No. WebRun builds both lists and files them for you to review. Adding a keyword, adding a negative, or changing a bid stays a decision you make and apply in Amazon Ads yourself.
How does it decide what to negate?
It uses the thresholds you set, typically a minimum click count with zero orders, or an ACOS well above your target. Change the numbers and the next run follows them.
Will it suggest terms that are already keywords?
No. It checks each candidate against the keywords and negatives already in the ad group, so the list only contains terms you have not acted on yet.
Related templates
Put this on autopilot.
Turn it on in minutes - or have our team set it up for you.