Draft Personalised Outreach Emails
Every morning, WebRun opens Apollo, reads your list of target contacts for the day, researches each one's recent activity and company news, writes a personalised first-touch email, saves it as a Gmail draft, and posts a summary to Slack so you can review and fire them off with one click.
How can I automatically draft personalised outreach emails for my target accounts?
Every morning, WebRun opens Apollo, reads your target contacts for the day, researches each person's recent activity and company news, writes a tailored first-touch email, and saves it as a Gmail draft — you review and send, nothing goes out without your approval.
- Personalised first-touch drafts ready each morning without research time
- Every email tailored to recent activity and company news, not a template blast
- You send, not WebRun — no outreach goes out without your approval
Built for sales development reps · account executives · B2B sales teams · agencies
What does WebRun do on every run?
The exact actions WebRun takes, in order — in plain language, so you can adjust anything.
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WebRun signs in and gets to work
Opens
app.apollo.ioin a real browser with your saved login — no setup, no API keys. -
1
Apollo — pull today's target contacts
apollo.io
WebRun opens Apollo to pull today's target contacts. - Open Apollo and filter Contacts to those tagged for outreach today and not yet contacted
- For each contact, read name, title, company, industry, and any recent activity notes
- Pull the company's recent LinkedIn posts or news snippet if available in the Apollo record
Done when Up to 20 target contacts are collected with their research context.
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2
Gmail — save personalised drafts
gmail.com
WebRun opens Gmail to save personalised drafts. - For each contact, compose a short, personalised first-touch email referencing their role and a relevant company detail
- Keep the message under 120 words and include a soft call-to-action (e.g. a 15-minute call)
- Save every email as a draft — do not send any of them
Done when A personalised draft is saved in Gmail for every target contact, unsent and ready for your review.
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3
Slack — notify you to review and send
slack.com
WebRun opens Slack to notify you to review and send. - Post a summary listing how many drafts are ready and a link to the Gmail Drafts folder
- Flag any contacts where research data was thin so you can add a personal touch
Done when You know exactly how many drafts are waiting and which ones need your attention.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it send any emails without me?
Never. Every email is saved as a Gmail draft and nothing leaves your outbox until you personally click Send.
How personal do the emails actually sound?
WebRun references the contact's title, company, and recent news pulled from Apollo. Give it your tone guide or a sample email and it will match your voice closely.
What if Apollo has incomplete data for a contact?
The draft is still created with what's available, and that contact is flagged in the Slack summary so you can add the personal detail yourself before sending.
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