Enrich & Dedupe Your CRM Contacts
Every Monday, WebRun scans Salesforce for contacts missing key fields or sharing an email with another record, looks up the gaps in ZoomInfo, writes the enriched data back, and sends you a tidy deduplication list so your CRM stays trustworthy.
How can I automatically clean and enrich duplicate contacts in Salesforce?
Every Monday, WebRun scans Salesforce for contacts with missing key fields or duplicate emails, looks up the gaps in ZoomInfo, writes enriched data back to each record, and sends you a deduplication list in Slack — so your CRM stays accurate without a weekly manual audit.
- Duplicate and incomplete CRM records surfaced and enriched weekly
- Sales reps work from accurate, complete contact data
- ZoomInfo enrichment applied automatically without manual lookups
Built for sales operations teams · CRM administrators · B2B sales teams · RevOps managers
What does WebRun do on every run?
The exact actions WebRun takes, in order — in plain language, so you can adjust anything.
-
WebRun signs in and gets to work
Opens
login.salesforce.comin a real browser with your saved login — no setup, no API keys. -
1
Salesforce — find duplicates and gaps
salesforce.com
WebRun opens Salesforce to find duplicates and gaps. - Run a contact report filtered to records missing company, phone, or title
- Run a second report grouped by email address to surface duplicates
- Capture the Salesforce record IDs and current field values for each flagged contact
Done when Every incomplete or potentially duplicate record has been identified.
-
2
ZoomInfo — look up missing details
- Search each incomplete contact by email or full name plus company
- If a confident match is found, read the title, phone, company size, and industry
- Write the enriched values back to the Salesforce record fields
Done when Enriched fields are written back to every contact where a ZoomInfo match was found.
-
3
Slack — send you the dedup list
slack.com
WebRun opens Slack to send you the dedup list. - Post a summary of how many records were enriched and how many potential duplicates need manual review
- Include a direct link to the Salesforce duplicate report for quick resolution
Done when You have a clear count of enriched records and a list of duplicates to action.
How is each run configured?
Secure by default
Connect once, stays signed in
WebRun signs in once and keeps each session in a persistent environment, so every run picks up right where it left off.
Every action is checked against this policy before it runs.
Questions, answered
Will it merge or delete duplicates automatically?
No. It flags them and shows you the pair with a link — merging is a destructive action you approve yourself so no data is lost.
What if ZoomInfo returns the wrong person?
WebRun only writes back data when the match confidence is high (same email or full name plus company). Lower-confidence results are listed for your review, not auto-applied.
How often does it run?
Weekly by default, which is enough for most teams. You can switch it to daily if your CRM intake is high-volume.
Related templates
Put this on autopilot.
Turn it on in minutes — or have our team set it up for you.